13:38 Mar 16, 2015 |
English to Polish translations [PRO] Law/Patents - Law (general) / contracts | |||||||
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| Selected response from: Dawid Mazela, MA, MCIL Poland Local time: 08:54 | ||||||
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3 | sprzedaż do spożycia na miejscu i sprzedaż detaliczna |
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distribution channels (trade structure) |
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Discussion entries: 6 | |
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sprzedaż do spożycia na miejscu i sprzedaż detaliczna Explanation: "on and off" w pierwszym znaczeniu tylko raczej w mowie potocznej zgadzam się z drugą opcją (on-licence and off-licence) |
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43 days |
Reference: distribution channels (trade structure) Reference information: DISTRIBUTION CHANNELS It is estimated that there are some 6 million legally licensed points of sales for beverage alcohol worldwide. The off-trade is a more important channel in volume terms, accounting for 72% of spirit sales and 66% of beer sales in 2004. However, in value terms, on-trade outlets (all venues where drinks are sold at retail for on-premise consumption), have a clear lead, representing around 60% of sales in 2004. This discrepancy is due to the considerably higher mark-up on spirits prices in bars, restaurants and nightclubs compared with off-trade outlets. The variance in sales through on-trade and off-trade across regions is largely cultural, with some cultures closely aligned to drinking in pubs and bars, and others tending towards entertaining at home. Apart from Latin America, off-premise trade leads volume sales in every region, with the proportions ranging from around 66% in Western Europe to around 91% in Eastern Europe. Younger consumers drive on-trade sales in many markets around the world. Figure 8 Composition of off-trade and on-trade beer sales by region: % volume breakdown 2004 http://icap.org/LinkClick.aspx?fileticket=DZ9ittvJ/Zs=&tabid... - page 11 |
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