Jan 22, 2007 16:20
17 yrs ago
English term
Retired as of Jan 2019!
Native in: English
Works in: German to English, French to English
help with blurb
English
Bus/Financial
Advertising / Public Relations
"Optimizing Packaging Design of New Medicines Strengthens Product Preference in Physicians and Patients"
Existing title of blurb, can anyone out there come up with a more terse approach?
Thanks in advance
Existing title of blurb, can anyone out there come up with a more terse approach?
Thanks in advance
Change log
Jan 22, 2007 16:23: Steffen Walter changed "Level" from "Non-PRO" to "PRO"
Responses
+6
1 hr
Selected
keep it short
if you want terse, you have to use terse
Assuming this is a headline of a PR article for a trade journal or the like:
Optimized package design boosts physician/patient preference for new medicines
(although I'd rather say 'acceptance of' instead of 'preference for' because I can't see you can have a preference for something new, except as a matter of principle -- but there may be other marketing-speak alternatives)
Assuming this is a headline of a PR article for a trade journal or the like:
Optimized package design boosts physician/patient preference for new medicines
(although I'd rather say 'acceptance of' instead of 'preference for' because I can't see you can have a preference for something new, except as a matter of principle -- but there may be other marketing-speak alternatives)
Peer comment(s):
| agree |
Craig Meulen
: I think Ken's shortened it as well as one can, without losing any info. Any further steps involve filtering out anything that's not 100% necessary, but that can only be decided "in-context"!
1 hr
|
| agree |
Rachel Fell
2 hrs
|
| agree |
kironne
7 hrs
|
| agree |
Nicole Johnson
23 hrs
|
| agree |
Vanessa Fuller
: very nicely done by ken.
1 day 10 hrs
|
| agree |
Alfa Trans (X)
1 day 15 hrs
|
4 KudoZ points awarded for this answer.
Comment: "Thanks to all contributors!"
18 mins
Optimized packaging design for...
and, if it has to be "product preference", I agree with your "among".
Might be possible to move further away from original text. Depends on context.
Might be possible to move further away from original text. Depends on context.
11 hrs
Deborah Workman
United States
United States
Native in English
&
English
Works in field
United States
Telecom/new media tech, law, bus, mktg
Native in: English
Works in: Spanish to English, Portuguese to English, French to English, and 1 more.
Related KudoZ points
:
8
improved package design of new medicines builds physician and patient product loyalty (see alt too)
Here's an alternative, "Better packaging of new medicines reinforces physician and patient product loyalty"
"Optimizing" or "Optimal" just means "better" or "improved".
"Packaging" can be "package" and doesnt even require the word "design" (sinced it's implied).
In marketing, "build" and "reinforce" are common ways to refer to strengthening customer loyalty (i.e., a preference for a given brand).
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Note added at 11 hrs (2007-01-23 03:25:01 GMT)
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You may prefer "product loyalty among physicians and patients" or "of physicians and patients" or even "doctors and patients".
"Optimizing" or "Optimal" just means "better" or "improved".
"Packaging" can be "package" and doesnt even require the word "design" (sinced it's implied).
In marketing, "build" and "reinforce" are common ways to refer to strengthening customer loyalty (i.e., a preference for a given brand).
--------------------------------------------------
Note added at 11 hrs (2007-01-23 03:25:01 GMT)
--------------------------------------------------
You may prefer "product loyalty among physicians and patients" or "of physicians and patients" or even "doctors and patients".
11 hrs
ErichEko ⟹⭐
Indonesia
Indonesia
Works in field
Indonesia
Legal, Marketing, Biz, Software, Games
Native in: Indonesian (Variant: Standard-Indonesia) 
Works in: English to Indonesian, Indonesian to English
Packaging Design Strongly Influences Medicine Product Preference
First, cut out "improved". Whether it is improved or not, packaging will ALWAYS strongly influence preference. If you know something can sway your customers' preference, you will instinctively improve/optimize/etc. that something.
Second, chop off patients and physicians. Both are ALL the *stakeholders* of the medicine. There is no need to address ALL groups. On the other hand, you have to address SPECIFIC ones whenever applicable, i.e. "design influences preference of patients"
Third, forget"new". Old and new medicines, whenever they get good packaging design, can impress a lot. The other also applies: old and new medicines in bad packaging design will not catch your eyes.
Second, chop off patients and physicians. Both are ALL the *stakeholders* of the medicine. There is no need to address ALL groups. On the other hand, you have to address SPECIFIC ones whenever applicable, i.e. "design influences preference of patients"
Third, forget"new". Old and new medicines, whenever they get good packaging design, can impress a lot. The other also applies: old and new medicines in bad packaging design will not catch your eyes.
Discussion