Lusso e traduzione: tra marketing, valorizzazione del brand e transcreation

Formats: Videos
Topics: Business of Translation and Interpreting
Services and specialization

Course summary
Availability:This training is available on-demand

Duration: 60 minutes.

After you purchase access click here to watch the video.

Language:Italian
Summary:Il settore del lusso e della moda richiede grande specializzazione. Scopriamo come gestire progetti affascinanti e complessi da affrontare con un'accurata analisi testuale e di marketing.
Description
In un'ora, analizzeremo come affrontare al meglio la traduzione dei testi destinati al settore del lusso, con particolare attenzione al mondo multiforme della moda.
Target audience
Il corso si rivolge sia ai traduttori principianti che desiderano specializzarsi nel campo della moda e dei beni di lusso che ai traduttori esperti interessati a esplorare un settore stimolante e dinamico.
Learning objectives
In questo corso imparerete a:

• Conoscere il mondo del lusso e della moda e scoprire le opportunità che offre
• Analizzare le variegate esigenze dei clienti del settore e individuare il pubblico target
• Distinguere tra l'esigenza di fedeltà alla tradizione dei marchi e la forte spinta all'innovazione
• Valorizzare al meglio brand che esigono una comunicazione di altissimo livello tramite la transcreation
Virtual platform system requirements
Click to expand
ProZ.com videos require a current flash player. Update here: http://get.adobe.com/flashplayer/

With low bandwidth Internet connections the video playback may buffer and load slowly, in this case we recommend you wait the whole or most part of the video to load before playing.
Registration and payment information (click to expand)
Click to expand
Price: 20.00 USD

Click on the buy button on the right to purchase your seat Participation fee includes unlimited access to the recording. How do I purchase the video? To purchase your seat at this session please click on the "buy" button. After your payment is received, your status will be changed to “registered and paid” and an invoice and receipt of payment will be sent to you for your records. How do I access the video? Once the payment is processed you will be able to watch the video here.
Trainer
 Manuela Cumbo    View feedback | View all courses
Bio: A professional freelance translator, Manuela translates from English, French and Spanish into her native Italian.

Thanks to an extensive experience of more than 13 years acquired through the translation of more than 12 million words for various industries (ranging from automotive to publishing), she specialises in marketing texts, corporate papers and communications as well as technical and commercial content with a particular interest for fashion and luxury goods.

She’s a Qualified Member of the Institute of Translation and Interpreting (MITI) and a member of AITI (Italian Association of Interpreters and Translators, n. 213019). For more information, visit her website www.styleyourwords.com or connect through LinkedIn, Facebook or Twitter
Comments about this course


Course registration
To view pricing and payment options for this course, you must login to your ProZ.com account.

Do you have any questions about ProZ.com training?
Read the training FAQ »

Still need help? Submit a support request »

Would you like to share your thoughts about the ProZ.com training platform? Click here to discuss this feature in the forums »

Send a colleague information about this course
Your name:
Your friend's name:
Your friend's email:

Feedback on this course (4)
Extremely satisfied (5 out of 5)
"Panoramica molto interessante e completa, molto ricca anche la lista dei glossari"
Extremely satisfied (5 out of 5)
Very satisfied (4 out of 5)
Very satisfied (4 out of 5)
"Very interesting, I got all the information I needed."

Attendees (10)
Course limit: 35
serena della bella
Registered and paid 
Chiara Tampieri
Registered and paid 
Coline Roux
Registered and paid 
Giulia Casalini
Registered and paid 
Virna Bazzo
Registered and paid 
Chiara Resmini
Registered and paid 
Beatrice Borio
Registered
Karolina Jarmuszkiewicz
Registered and paid 
Maria Faustina Dongu
Registered
Roberta Zuppet
Registered and paid 
Barbara Allione
Registered and paid
Ilaria Gallino (X)
Registered and paid


All of ProZ.com
  • All of ProZ.com
  • Term search
  • Jobs
  • Forums
  • Multiple search