08:59 Feb 8, 2018 |
Spanish to English translations [PRO] Business/Commerce (general) | |||||
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| Selected response from: Lisa McCarthy Spain Local time: 14:30 | ||||
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4 +5 | Purchase penetration |
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Purchase penetration Explanation: Improving Marketing Effectiveness - Page 152 - Google Books Result https://books.google.es/books?isbn=1861970544 Robert Shaw - 1998 - Business & Economics ... less regularly in other markets Description and methodology Market leadership is measured by using one or more indicators, such as relative market share (either unit volume or value), relative purchase penetration (purchase penetration being the percentage of potential purchasers in a population who have purchased ... -------------------------------------------------- Note added at 1 hora (2018-02-08 10:53:38 GMT) -------------------------------------------------- Concept Evaluations - Product Evaluations, Inc. www.productevaluations.com/research/ConceptEvaluations.asp Competitive advantage; Breadth of purchase penetration; Volume/sales; Market need. Understand best markets and purchase motivators - maximize sales upon product launch! Product Evaluations' detailed analysis provides a three-dimensional view of your concept by industry segment. Product positioning indicators; Fit ... decoding the impact of digital influence in fmcg - BCG https://media-publications.bcg.com/BCG-Google-Digital-impact... Sep 14, 2017 - Among urban users with >4 years digital age, online purchase penetration already at 45% compared to ~30% for digital age < 6 months. E-Commerce penetration to vary across categories. • Very high penetration of 10+% by 2020 in categories like nutraceuticals and color cosmetics. • High penetration of ... Calculation of theoretical brand performance measures from the ... https://www.researchgate.net/.../228889287_Calculation_of_th... Besides being representative of some key underlying characteristics of consumer memory, associative penetration shows an obvious analogy with purchase penetration, which is of practical relevance. Purchase penetrations can be used to estimate the average repertoire size, which is defined in literature as the average ... |
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