Glossary entry

Spanish term or phrase:

estás casado

English translation:

you\'re wedded to a particular brand

Added to glossary by EirTranslations
Sep 17, 2011 17:32
12 yrs ago
Spanish term

estás casado

Spanish to English Social Sciences Idioms / Maxims / Sayings
Talking about a supercomputing system, pls see below thanks (not sure if the married to a brand works here)

No obstante, Vázquez reconoce un potencial inconveniente en este modelo ya que“para bien y para mal, estás casado
con una marca”, pero considera que “la RES supone para la comunidad investigadora un nivel de colaboración que nunca antes ha existido y una facilidad de uso de los recursos impresionante”.

Proposed translations

+6
9 mins
Spanish term (edited): estás casado con una marca
Selected

you're wedded to a particular brand

For the figurative sense of 'married', I like 'wedded to'. Vázquez's meaning seems almost to be that of being 'stuck with it'; I think 'wedded to' works in both senses - that of loyalty and that of being trapped.

"But it's not the camera that will keep you wedded to a particular brand, it's the lenses..." (http://blog.proudphotography.com/2011/07/29/your-first-camer...

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Note added at 11 mins (2011-09-17 17:43:51 GMT)
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Example of the more negative sense: "Is there a particular reason you're wedded to Expression Web 4? Are you stuck with it because of your server, or whoever owns the hosting?" (http://www.linkedin.com/answers/technology/web-development/T...
Example sentence:

"...Vázquez admits a potential problem with this model/system, in that 'for better or worse, you're wedded to a particular brand'; nevertheless, he points out that..."

Peer comment(s):

agree Rosa Paredes : Yes. Used in the same sense as in the original. Saludos.
1 hr
Gracias, Rosa. -Pablo Julián
agree Mónica Algazi
6 hrs
Gracias Mónica, saludos! - Pablo Julián
agree Jill Ananyi : Right, and excellent explanation.
10 hrs
Gracias Jill, muy amable! - Pablo Julián
agree Marjory Hord
11 hrs
Gracias, Marjory - Pablo Julián
agree Jairo Payan
12 hrs
Gracias, Jairo. - Pablo Julián
agree conniejimenez
1 day 10 hrs
Gracias Connie - Pablo Julián
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4 KudoZ points awarded for this answer. Comment: "thx"
+3
8 mins

you're committed to / you're locked into

Alternative solutions
Peer comment(s):

agree Lourdes Sanchez
35 mins
Gracias Lourdes
agree teju : Saludos Noni :)
3 hrs
Saludos a tí tb y gracias
agree James A. Walsh : I like either option here... :)
4 hrs
Thank you James
Something went wrong...
21 mins

you are associated with a branc

Quite a few ghits

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Note added at 21 mins (2011-09-17 17:54:13 GMT)
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Oops! Make that brand
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+2
1 hr

married to the brand

La literalidad aquí funciona y por lo que parece es una expresión bastante habitual. Incluso hay un libro que trata sobre el tema.

"***Married to the Brand***: Why Consumers Bond with Some Brands for Life"
http://www.amazon.com/Married-Brand-Consumers-Bond-Brands/dp...

"Security types tend to be conservative and hard to penetrate with a new brand, he said, explaining that a video surveillance system can last for decades.

“You’re normally ***married to [a brand]*** for a long time,” he added.

What’s helped Exacq penetrate the market quickly has been that its top executives have worked for other security firms, Sampson said."
https://exacq.com/blog/2010/09/25/zooming-in-on-security-mar...

Un saludo, Marta.

Peer comment(s):

agree lorenab23 : yes, very common!
3 hrs
Gracias Lorena!!
agree anademahomar
1 day 10 hrs
Muchas gracias Ana!!
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3 hrs

(once you've made your decision) you have to live with it/ you're in it for the long term

Another option. It's a huge investment and you have to settle for the performance that what you've chosen provides you (which apparently is not so bad, according to the author).
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