Glossary entry

English term or phrase:

off-the-page

Russian translation:

реклама с обратной связью

Added to glossary by Yuliya Panas
Jan 31, 2008 13:57
16 yrs ago
1 viewer *
English term

off-the-page

English to Russian Bus/Financial Insurance Market strategy
Insurance business is obtained:
- through intermediaries such as brokers, banks etc.
- through staff directly employed by the insurance provider
through internet, telesales, post, off-the-page

Proposed translations

+2
12 mins
Selected

реклама с обратной связью

Реклама с обратной связью (Off The Page)
Вырезка. Прямой отклик покупателей на рекламу в прессе; отправка запроса покупателем на бланке, вырезанном из периодического издания.
http://www.ppspp.ru/reference/dictionary/
Peer comment(s):

agree Marina Dolinsky (X)
43 mins
Спасибо!
agree protolmach
1 hr
Спасибо!
Something went wrong...
4 KudoZ points awarded for this answer.
+2
9 mins

реклама в прессе/печатных изданиях

-
Peer comment(s):

agree Angela Greenfield
2 hrs
agree Igor Blinov
8 hrs
Something went wrong...
+1
6 mins

реклама (в СМИ)

допустим, купоны какие-нибудь печатаются

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Note added at 9 mins (2008-01-31 14:06:37 GMT)
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печатная реклама имеется в виду

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Note added at 1 hr (2008-01-31 15:05:27 GMT)
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Ввиду малопонятности сочетания "реклама с обратной связью" для пересичного человека предлагаю такой вариант: "Рекламные купоны в печатных изданиях"
Peer comment(s):

agree Natalia Medyanik : поддерживаю "Рекламные купоны в печатных изданиях" - "обратная связь" пока сленг рекламщиков (дай бог чтоб так и осталось:-)
7 hrs
Something went wrong...
3 hrs

СМИ

They mean one of the direct marketing strategies - off-the-page advertisement.

Direct marketers can build a list of prospects or sell their products in foreign markets by selling off-the-page which is also known as space advertising. The broad reach of print media in Europe is one advantage of space advertising. Successful space advertising necessitates establishing partnerships with local agencies, analyzing the techniques employed by rival direct marketers, buying space with large discounts against the rate card and following the laws of the target country. - http://www.highbeam.com/doc/1G1-19706094.html

It is related not only with press releases - see more on http://www.bmpl.cnz.com/jan_19_06.htm
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