Jan 5, 2007 10:08
17 yrs ago
French term
United Kingdom
audience
Non-PRO
French to English
Marketing
Advertising / Public Relations
magazine circulation
What is the term in English for this, please? It means the number of people who come into contact with a magazine (including casual contacts, eg in a doctor's surgery)? Is it a magazine audience in English as well? There isn't really any context, since it's in a table of statistics. Thanks in advance for any help.
Proposed translations
(English)
| 3 +16 | readership |
Rob Grayson
|
Change log
Jan 5, 2007 17:27: JCEC changed "Level" from "PRO" to "Non-PRO"
Proposed translations
+16
3 mins
Selected
readership
I believe it's readership if you're talking about everyone who reads a magazine, as opposed to circulation for everyone who buys it.
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Note added at 5 mins (2007-01-05 10:13:58 GMT)
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References:
http://metro.newsmedianet.com.au/home/Glossary.jsp
"Readership as a general term refers to the number of people reading a particular publication. This includes both the individual that purchased the publication and the persons other than the purchaser who have read the publication."
http://www.audiencedialogue.org/gloss-media.html#readership
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Note added at 5 mins (2007-01-05 10:13:58 GMT)
--------------------------------------------------
References:
http://metro.newsmedianet.com.au/home/Glossary.jsp
"Readership as a general term refers to the number of people reading a particular publication. This includes both the individual that purchased the publication and the persons other than the purchaser who have read the publication."
http://www.audiencedialogue.org/gloss-media.html#readership
4 KudoZ points awarded for this answer.
Comment: "Thanks very much for your help."
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