Polish term
blok reklamowy
I do not actually know how to translate 'blok raklamowy' which is a sequence of commercials shown within commercial break. Maybe someone knows if there's any specific expression for so?
| 3 +1 | advertising block |
bajbus
|
| 4 | advertising break |
Marek Daroszewski (MrMarDar)
|
| 3 | commercial cluster |
Jaroslaw Michalak
|
PRO (2): inmb, Marek Daroszewski (MrMarDar)
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Proposed translations
advertising block
commercial cluster
Moja wersja to synonim, chyba bardziej formalny, używany np. w badaniach marketingowych itp.
Cluster
The set of different commercials within a commercial break, usually two to three minutes in total.
http://www.icacanada.ca/pdf/publications/MediaGlossary.pdf
When the sellers of airtime provide information about viewership, they are talking about how many people are watching the program before a commercial cluster begins.
http://www.fyitvnetwork.com/tv_commercial_production.php
Another vital piece of information is how listeners have apparently deduced the stations that do - and do not - have long commercial breaks.
As soon as the ones with lengthy clusters start their commercial breaks, listeners cycle off.
http://ftp.media.radcity.net/ZMST/daily/IS021705.htm
The television campaign used a technique of 'book-ending' 15-second TV spots in each commercial cluster and randomly pairing the spots to create a freshness and give a sense of bigness to the entire campaign.
http://www.cassies.ca/caselibrary/winners/ClubMed.pdf
Native in: Polish 
Works in: English to Polish, Polish to English, Polish, and 1 more.
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