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positionnement

English translation: (market) positioning

GLOSSARY ENTRY (DERIVED FROM QUESTION BELOW)
French term or phrase:positionnement
English translation:(market) positioning
Entered by: French2English

09:34 Feb 26, 2005
French to English translations [PRO]
Marketing - Marketing / Market Research / Marketing
French term or phrase: positionnement
Appears in a list of 7 areas of anlaysis forming part of an internet audience measuring tool:

Trafic (e.g. nombre de page s bues / mois)
Navigation (e.g. nombre de pages vues / mois)
Provenance (e.g. nombre de visite / provenance de site)
Interets (moyenne du nombre de pages vues / visit)
Internautes (nationnalite des internautes)
Croisements (nationnalite / pages vues par visite)
Positionnement (e.g. outils de recherche / visite)

What exactly does 'positionnement' mean here?
French2English
United Kingdom
Local time: 17:17
positioning
Explanation:
HTH


Sheila


Home > Marketing > Market Positioning


Jan Welborn-Nichols Market Positioning
Basic

Market Positioning
by Jan Welborn-Nichols

An article provided by Jan Welborn-Nichols, 734-429-2267, Market Arts, Ann Arbor, MI, a provider of marketing services for aspiring entrepreneurs and small business owners.

Falling in love! As entrepreneurs, we do it every day. Our passionate belief in, and commitment to, our product (or service) makes all things seem possible. The most successful entrepreneurs learn to transform their passion into position.

Positioning is a perceptual location. It's where your product or service fits into the marketplace. Effective positioning puts you first in line in the minds of potential customers.

As individuals, we continually position ourselves. The responsible older sibling, the class clown, a number cruncher, a super genius are all examples of positioning. These identifiers help us define ourselves and distinguish our abilities as unique and different from other people.

Positioning is a powerful tool that allows you to create an image. And image is the outward representation of being who you want to be, doing what you want to do, and having what you want to have. Positioning yourself can lead to personal fulfillment. Being positioned by someone else restricts your choices and limits your opportunities.

That's why it's so important for entrepreneurs to transform their passion into a market position. If you don't define your product or service, a competitor will do it for you. Your position in the market place evolves from the defining characteristics of your product. The primary elements of positioning are:

Pricing. Is your product a luxury item, somewhere in the middle, or cheap, cheap, cheap.

Quality. Total quality is a much used and abused phrase. But is your product well produced? What controls are in place to assure consistency? Do you back your quality claim with customer-friendly guarantees, warranties, and return policies?

Service. Do you offer the added value of customer service and support? Is your product customized and personalized?

Distribution. How do customers obtain your product? The channel or distribution is part of positioning.

Packaging. Packaging makes a strong statement. Make sure it's delivering the message you intend.

Positioning is your competitive strategy. What's the one thing you do best? What's unique about your product or service? Identify your strongest strength and use it to position your product.
Selected response from:

Sheila Hardie
Spain
Local time: 18:17
Grading comment
It was difficult to grade this question as 2 of the answers gave exactly the same term. I chose this answer because I thought the article attached was excellent and a very good demonstration of exactly what the term means. The other answer gave excellent references too and the third was helpful too. Many thanks to all answerers
4 KudoZ points were awarded for this answer



Summary of answers provided
3 +8positioning
writeaway
4positioning
Sheila Hardie
3placement on a scale of measurement, within a range of measure
Veronique Domaratsky-Dujardin


  

Answers


7 mins   confidence: Answerer confidence 3/5Answerer confidence 3/5 peer agreement (net): +8
positionnement (in this context)
positioning


Explanation:
I am fairly sure this is how to translate it (is a bit of a buzz word).

Search Engine Positioning, SEO Company, Strategic Internet ...
... the proven strategic Internet Marketing solutions you need. Search Engine Positioning | SEO Company | Strategic Internet Marketing. ...
www.anduro.com/focus/search_engine_positioning.html

earch Engine Optimization Services Search Engine positioning, SEO ...
... Our company differs by providing a comprehensive search engine promotion package that is capable of drawing the right kind of traffic to your website and ...
www.seostar.com/seo-services1.html -

Scotland.org.uk :: Internet links and web sites in Scotland
... are a specialist web site positioning, internet marketing ... answering,service,money, customer,mail,research, Added on ... Provides company information and links to web ...
www.scotland.org.uk/ Web_Links+index-req-viewlink-cid-712.htm

Assume the Position
... They succeeded in generating Web hits but not sales. ... Useful positioning statements should describe who the company is AND who it wants to be. ...
aboutpublicrelations.net/ucgelphmana.htm -

Search Engine Optimization Company search engine optimization and ...
... one-stop search engine optimization and positioning services provider. ... Search Engine Optimisation UK company, Big Mouth Media ... The number of hits on a site doesn ...
www.katsueydesignworks.com/searchenginetips.htm

writeaway
Specializes in field
Native speaker of: Native in EnglishEnglish
PRO pts in category: 28

Peer comments on this answer (and responses from the answerer)
agree  Assimina Vavoula
40 mins
agree  suezen
1 hr
agree  Michel A.
2 hrs
agree  df49f (X)
2 hrs
agree  Carmen Schultz: i agree
4 hrs
agree  Jennifer White
5 hrs
agree  pascie: definitely correct.
6 hrs
agree  roneill
7 hrs
Login to enter a peer comment (or grade)

9 mins   confidence: Answerer confidence 4/5Answerer confidence 4/5
positionnement (in this context)
positioning


Explanation:
HTH


Sheila


Home > Marketing > Market Positioning


Jan Welborn-Nichols Market Positioning
Basic

Market Positioning
by Jan Welborn-Nichols

An article provided by Jan Welborn-Nichols, 734-429-2267, Market Arts, Ann Arbor, MI, a provider of marketing services for aspiring entrepreneurs and small business owners.

Falling in love! As entrepreneurs, we do it every day. Our passionate belief in, and commitment to, our product (or service) makes all things seem possible. The most successful entrepreneurs learn to transform their passion into position.

Positioning is a perceptual location. It's where your product or service fits into the marketplace. Effective positioning puts you first in line in the minds of potential customers.

As individuals, we continually position ourselves. The responsible older sibling, the class clown, a number cruncher, a super genius are all examples of positioning. These identifiers help us define ourselves and distinguish our abilities as unique and different from other people.

Positioning is a powerful tool that allows you to create an image. And image is the outward representation of being who you want to be, doing what you want to do, and having what you want to have. Positioning yourself can lead to personal fulfillment. Being positioned by someone else restricts your choices and limits your opportunities.

That's why it's so important for entrepreneurs to transform their passion into a market position. If you don't define your product or service, a competitor will do it for you. Your position in the market place evolves from the defining characteristics of your product. The primary elements of positioning are:

Pricing. Is your product a luxury item, somewhere in the middle, or cheap, cheap, cheap.

Quality. Total quality is a much used and abused phrase. But is your product well produced? What controls are in place to assure consistency? Do you back your quality claim with customer-friendly guarantees, warranties, and return policies?

Service. Do you offer the added value of customer service and support? Is your product customized and personalized?

Distribution. How do customers obtain your product? The channel or distribution is part of positioning.

Packaging. Packaging makes a strong statement. Make sure it's delivering the message you intend.

Positioning is your competitive strategy. What's the one thing you do best? What's unique about your product or service? Identify your strongest strength and use it to position your product.



    Reference: http://www.zeromillion.com/marketing/ten/marketing-positioni...
Sheila Hardie
Spain
Local time: 18:17
Native speaker of: Native in EnglishEnglish
PRO pts in category: 4
Grading comment
It was difficult to grade this question as 2 of the answers gave exactly the same term. I chose this answer because I thought the article attached was excellent and a very good demonstration of exactly what the term means. The other answer gave excellent references too and the third was helpful too. Many thanks to all answerers
Login to enter a peer comment (or grade)

5 hrs   confidence: Answerer confidence 3/5Answerer confidence 3/5
positionnement (in this context)
placement on a scale of measurement, within a range of measure


Explanation:
your list consists of measurements, counts. Looks like a positioning on a scale of measurement of some kind, which determines the value of the object measured, so I agree that the measure implies the market positioning as well.

Veronique Domaratsky-Dujardin
Local time: 18:17
Specializes in field
Native speaker of: Native in FrenchFrench, Native in EnglishEnglish
Login to enter a peer comment (or grade)



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