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  3. Law: Patents, Trademarks, Copyright

Para-marcária

English translation: trade dress protection/trade dress

GLOSSARY ENTRY (DERIVED FROM QUESTION BELOW)
Portuguese term or phrase:Para-marcária
English translation:trade dress protection/trade dress
Entered by: Irene Berlin

11:11 Feb 27, 2023
Portuguese to English translations [PRO]
Law/Patents - Law: Patents, Trademarks, Copyright / Decisão Monocrática
Portuguese term or phrase: Para-marcária
Prezados Colegas,

Gostaria de saber a melhor tradução para o termo para-marcária no seguinte contexto:

"Com efeito, embora não se cuide de tutela específica da marca, mas de cessação de concorrência desleal, o trade dress, prestigiado pela constituição, pela legislação infraconstitucional interna e transnacional, tem função similar à da marca, denominada pela doutrina 'PARA-MARCÁRIAS'."

Devo traduzir este termo como 'para-branding'? Não encontrei nada a esse respeito.
Desde já agradeço-lhes a valiosíssima ajuda!!
Irene Berlin
Local time: 10:13
trade dress protection
Explanation:
https://www.ny-trademark-lawyer.com/what-is-trade-dress-and-...
Selected response from:

Mark Robertson
Local time: 14:13
Grading comment
Agree!!! Muito obrigada Mark!! Agradeço ainda a valiosíssima ajuda de todos os que contribuíram para a solução da questão.
4 KudoZ points were awarded for this answer



Summary of answers provided
4 +5trade dress protection
Mark Robertson
3brand extensions theory/doctrine of passing-off
Adrian MM.
Summary of reference entries provided
Trade dress
Mark Robertson

Discussion entries: 1





  

Answers


23 mins   confidence: Answerer confidence 4/5Answerer confidence 4/5 peer agreement (net): +5
trade dress protection


Explanation:
https://www.ny-trademark-lawyer.com/what-is-trade-dress-and-...

Mark Robertson
Local time: 14:13
Specializes in field
Native speaker of: Native in EnglishEnglish
PRO pts in category: 12
Grading comment
Agree!!! Muito obrigada Mark!! Agradeço ainda a valiosíssima ajuda de todos os que contribuíram para a solução da questão.
Notes to answerer
Asker: Muito obrigada Mark pela valiosa ajuda!!!


Peer comments on this answer (and responses from the answerer)
agree  Mario Freitas: I think only "trade dress" is the actual translation. "Protection" is not necessar, IMO
2 hrs
  -> Obrigado
agree  Clauwolf
2 hrs
  -> Obrigado
agree  Paulinho Fonseca
2 hrs
  -> Obrigado
agree  philgoddard: The English term appears earlier in the sentence, so you'd have to omit it there.
3 hrs
  -> Good point. Thanks
agree  Andrew Bramhall
6 hrs
  -> Thanks
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53 mins   confidence: Answerer confidence 3/5Answerer confidence 3/5
doutrina para-marcárias
brand extensions theory/doctrine of passing-off


Explanation:
I'll leave Mark R. to post his 'trade dress' translation as an answer, though its intro or insinuation into UK vs. US IP / Intellectual Property law seems to have happened way after 'my time'.

Brand extensions -> compare the narrower tort of ('parasitic') passing-off & parafiscal > 'tax-related'.

Example sentence(s):
  • In the United States, the Lanham Act protects trade dress if it serves the same source-identifying function as a trademark.
  • Following brand-extension theory, the study seeks to identify the influences of knowledge of and involvement with the cause of sustainability, + 'brand extension misrepresentations. The types of misrepresentation in passing off go beyond the classic look

    Reference: http://www.ipandlegalfilings.com/trade-dress-protection-laws...
    Reference: http://en.wikipedia.org/wiki/Trade_dress
Adrian MM.
Austria
Native speaker of: Native in EnglishEnglish
PRO pts in category: 4
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Reference comments


18 mins
Reference: Trade dress

Reference information:
Trade Dress
The total image or overall appearance of a good or service, for example, a product's packaging or design, a product feature, or a combination of product features. Trade dress that serves to identify and distinguish the source of goods or services may be protected as a trademark or service mark if it is both:
Distinctive (capable of identifying and distinguishing the source of the relevant goods or services).
Non-functional (not essential to the use or purpose of the product or service or affecting its cost or quality).

https://uk.practicallaw.thomsonreuters.com/2-502-0450?transi...

Mark Robertson
Specializes in field
Native speaker of: Native in EnglishEnglish
PRO pts in category: 12
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