You're not smooth when you're hungry.

English translation: you're not cool when you're hungry

13:51 Jun 17, 2022
English language (monolingual) [PRO]
Marketing - Food & Drink
English term or phrase: You're not smooth when you're hungry.
You're not smooth when you're hungry.

https://www.facebook.com/snickers/videos/451379022388018/

Any explanation as to its meaning, cultural references and marketing message in context?
Ebrahim Mohammed
Germany
Local time: 13:38
Selected answer:you're not cool when you're hungry
Explanation:
I don't feel Emily's answer fully explains the meaning.

Being smooth isn't just about making something look easy. It basically means the same as "cool", but with slightly negative undertones. The old James Bond was smooth: as witty and fearless as he was, he was also a ladies' man, and sometimes he could grate on you.

Smooth
Excessively and often artfully suave: ingratiating.
a smooth operator
http://www.merriam-webster.com/dictionary/smooth

So the brand is partly poking fun at itself here.

The other important point is that "smooth" is also a reference to the texture of the Snickers bar.

Good luck translating that into Arabic!
Selected response from:

philgoddard
United States
Grading comment
Thanks
4 KudoZ points were awarded for this answer



SUMMARY OF ALL EXPLANATIONS PROVIDED
4 +7you're not cool when you're hungry
philgoddard
3 +5You are edgy when you are hungry.
ATIL KAYHAN
5to make a hard skill look easy
Emily Gilby


Discussion entries: 2





  

Answers


27 mins   confidence: Answerer confidence 5/5
you're not smooth when you're hungry.
to make a hard skill look easy


Explanation:
https://www.urbandictionary.com/define.php?term=smooth

"used when someone does something of skill and makes it look easy"

"meaning a hard skill made to look easy"

The guy in the video failed to look "smooth" as he ripped his jeans.

Emily Gilby
United Kingdom
Local time: 12:38
Specializes in field
Native speaker of: Native in EnglishEnglish
Notes to answerer
Asker: Your contribution much apprecitated!

Login to enter a peer comment (or grade)

54 mins   confidence: Answerer confidence 4/5Answerer confidence 4/5 peer agreement (net): +7
you're not smooth when you're hungry.
you're not cool when you're hungry


Explanation:
I don't feel Emily's answer fully explains the meaning.

Being smooth isn't just about making something look easy. It basically means the same as "cool", but with slightly negative undertones. The old James Bond was smooth: as witty and fearless as he was, he was also a ladies' man, and sometimes he could grate on you.

Smooth
Excessively and often artfully suave: ingratiating.
a smooth operator
http://www.merriam-webster.com/dictionary/smooth

So the brand is partly poking fun at itself here.

The other important point is that "smooth" is also a reference to the texture of the Snickers bar.

Good luck translating that into Arabic!

philgoddard
United States
Native speaker of: English
PRO pts in category: 8
Grading comment
Thanks
Notes to answerer
Asker: Much appreciated! That is helpful.


Peer comments on this answer (and responses from the answerer)
agree  P.L.F. Persio: Great answer, Phil!
2 hrs
  -> Thank you!

agree  Brent Sørensen
3 hrs

agree  Martyn Greenan
6 hrs

agree  David Hollywood: vn Phil and gets my vote
9 hrs

agree  Alison MacG: not smooth = awkward, uncool. Ad campaign "Unsmooth moments" https://www.thestable.com.au/bbdo-ny-snickers-youre-not-smoo... https://www.lbbonline.com/news/bbdo-new-york-helps-smooth-th...
23 hrs

agree  Jessica Rees
1 day 19 hrs

agree  Anastasia Kalantzi
2 days 4 hrs
Login to enter a peer comment (or grade)

1 hr   confidence: Answerer confidence 3/5Answerer confidence 3/5 peer agreement (net): +5
you're not smooth when you're hungry.
You are edgy when you are hungry.


Explanation:
You are tense, irritable, not easygoing, anxious, nervous, troubled, upset, worried.

Not all of the above, of course. It may depend on the context which one to use.

Smooth and edgy fit each other nicely in the opposite sense.

ATIL KAYHAN
Türkiye
Local time: 14:38
Native speaker of: Native in TurkishTurkish
Notes to answerer
Asker: Your contribution much appreciated!


Peer comments on this answer (and responses from the answerer)
agree  David Hollywood: and this is good too
9 hrs

agree  Daryo: simply
13 hrs

agree  P.L.F. Persio
18 hrs

agree  Anastasia Kalantzi
2 days 4 hrs

agree  Hakki Ucar
2 days 21 hrs
Login to enter a peer comment (or grade)



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