This site uses cookies. Some of these cookies are essential to the operation of the site, while others help to improve your experience by providing insights into how the site is being used. For more information, please see the ProZ.com privacy policy.
Cookie settings
  1. KudoZ™ Top
  2. English to Polish
  3. Medical: Pharmaceuticals

copy placement

Polish translation: umieszczanie tekstów reklamowych

GLOSSARY ENTRY (DERIVED FROM QUESTION BELOW)
English term or phrase:copy placement
Polish translation:umieszczanie tekstów reklamowych
Entered by: Frank Szmulowicz, Ph. D.

17:56 Feb 5, 2018
English to Polish translations [PRO]
Marketing - Medical: Pharmaceuticals
English term or phrase: copy placement
The main concept identifies clearly 3 patient segments; with careful copy placement.
Fragment tekstu dotyczącego kampanii promocyjnej produktu leczniczego.
Olga Rochowska-Siwiec
Local time: 00:32
umieszczanie tekstów reklamowych
Explanation:
adverting copy
cccc
adverting copy
Text of a print, radio, or television advertising message that aims at catching and holding the interest of the prospective buyer, and at persuading him or her to make a purchase all within a few short seconds. The headline of an advertising copy is said to be the most important part, and quite often a small change in its wording brings disproportionate results. Although a short advertising copy is more common in consumer-product advertising, according to the UK advertising guru David Ogilvy (1911-1999) people do read (and listen or attend to) lengthy advertisements if they are skillfully written.
Most advertising copy is based on advertising/consumer research and is composed by professional copywriters hired by advertising agencies. Also called advertisement copy, ad copy, or just copy

http://www.businessdictionary.com/definition/advertising-cop...
Selected response from:

Frank Szmulowicz, Ph. D.
United States
Local time: 18:32
Grading comment
Dziękuję bardzo :-)
4 KudoZ points were awarded for this answer



Summary of answers provided
3 +2umieszczanie tekstów reklamowych
Frank Szmulowicz, Ph. D.


  

Answers


12 mins   confidence: Answerer confidence 3/5Answerer confidence 3/5 peer agreement (net): +2
umieszczanie tekstów reklamowych


Explanation:
adverting copy
cccc
adverting copy
Text of a print, radio, or television advertising message that aims at catching and holding the interest of the prospective buyer, and at persuading him or her to make a purchase all within a few short seconds. The headline of an advertising copy is said to be the most important part, and quite often a small change in its wording brings disproportionate results. Although a short advertising copy is more common in consumer-product advertising, according to the UK advertising guru David Ogilvy (1911-1999) people do read (and listen or attend to) lengthy advertisements if they are skillfully written.
Most advertising copy is based on advertising/consumer research and is composed by professional copywriters hired by advertising agencies. Also called advertisement copy, ad copy, or just copy

http://www.businessdictionary.com/definition/advertising-cop...

Frank Szmulowicz, Ph. D.
United States
Local time: 18:32
Works in field
Native speaker of: Native in EnglishEnglish, Native in PolishPolish
PRO pts in category: 360
Grading comment
Dziękuję bardzo :-)

Peer comments on this answer (and responses from the answerer)
agree  Pawel Baka
10 mins
  -> Dziękuję Pawle. Serdecznie pozdrawiam.
agree  Marcin Pustkowski: Frank, you're, as always, too kind. I don't deserve it.
12 mins
  -> Your performance here on proz speaks volumes about you - the best advertising copy in the world. My warmest regards, Marcin.
Login to enter a peer comment (or grade)



Login or register (free and only takes a few minutes) to participate in this question.

You will also have access to many other tools and opportunities designed for those who have language-related jobs (or are passionate about them). Participation is free and the site has a strict confidentiality policy.

Return to KudoZ list

KudoZ™ translation help

The KudoZ network provides a framework for translators and others to assist each other with translations or explanations of terms and short phrases.

See also:
ProZ.com term search
Search millions of term translations
Close search
Term search
  • All of ProZ.com
  • Term search
  • Jobs
  • Forums
  • Multiple search