Publicité BAL

English translation: advertising mail / admail

GLOSSARY ENTRY (DERIVED FROM QUESTION BELOW)
French term or phrase:Publicité BAL
English translation:advertising mail / admail
Entered by: Sonya Mountford-Jones

21:20 Nov 9, 2013
French to English translations [PRO]
Marketing - Marketing / Market Research
French term or phrase: Publicité BAL
I've searched and searched, but I still don't know what "BAL" means in this context. Can anyone enlighten me?

Quand il est question d’hygiène/beauté, quelles sont les sources d’information que vous privilégiez ?
Catalogue VPC
Publicité BAL
Courrier personnalisé
Flyers dans la rues
Tutoriaux vidéos
Radio

Many thanks for your time.
Sonya Mountford-Jones
Local time: 09:11
"admail" or "direct mail"
Explanation:
Those advertising leaflets or letters that are sent to or stuffed into your mailbox. The reference says that recipients think of the as "junk mail":) A single campaign of this sort is often called a "mailshot".
Selected response from:

Janice Giffin
Italy
Local time: 10:11
Grading comment
Thanks to Roy too for your help on this one :)
4 KudoZ points were awarded for this answer



Summary of answers provided
4"admail" or "direct mail"
Janice Giffin
4mailbox
Brechen MacRae
4Letterbox advertising or letterbox drop advertising
Jane Phillips
Summary of reference entries provided
BAL
Roy vd Heijden

Discussion entries: 2





  

Answers


22 hrs   confidence: Answerer confidence 4/5Answerer confidence 4/5
"admail" or "direct mail"


Explanation:
Those advertising leaflets or letters that are sent to or stuffed into your mailbox. The reference says that recipients think of the as "junk mail":) A single campaign of this sort is often called a "mailshot".


    Reference: http://en.wikipedia.org/wiki/Advertising_mail
    Reference: http://www.ask.com/question/what-is-a-mailshot
Janice Giffin
Italy
Local time: 10:11
Specializes in field
Native speaker of: Native in EnglishEnglish
PRO pts in category: 12
Grading comment
Thanks to Roy too for your help on this one :)
Login to enter a peer comment (or grade)

1 day 3 hrs   confidence: Answerer confidence 4/5Answerer confidence 4/5
mailbox


Explanation:
From the context you will need to determine if this is referring to a traditional mailbox or an email inbox. 'BAL' can mean 'boîte aux lettres' or 'boîte aux lettres électronique'. Since there is already a reference to traditional mail in the list of 'sources d'information', perhaps this is referring to email, in which case I would prefer 'inbox'.

Brechen MacRae
Luxembourg
Local time: 10:11
Specializes in field
Native speaker of: English
PRO pts in category: 3
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1 day 10 hrs   confidence: Answerer confidence 4/5Answerer confidence 4/5
Letterbox advertising or letterbox drop advertising


Explanation:
It refers to the catalogues and flyers that are delivered to everyone and not adressed, the French love them.

http://www.adelaideinformerdistribution.com/apps/blog/show/6...

Jane Phillips
France
Local time: 10:11
Native speaker of: Native in EnglishEnglish
PRO pts in category: 4
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Reference comments


7 mins peer agreement (net): +1
Reference: BAL

Reference information:
« La boîte aux lettres1 (BAL) est un petit conteneur destiné à recevoir du courrier »
(http://fr.wikipedia.org/wiki/Boîte_aux_lettres)

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Note added at 12 min (2013-11-09 21:32:18 GMT)
--------------------------------------------------

http://en.wikipedia.org/wiki/Advertising_mail

Roy vd Heijden
Belgium
Native speaker of: Native in DutchDutch
Note to reference poster
Asker: Thanks Roy, you've been a great help.


Peer comments on this reference comment (and responses from the reference poster)
agree  Victoria Britten
2 hrs
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