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событийный повод

English translation: media coverage opportunity

GLOSSARY ENTRY (DERIVED FROM QUESTION BELOW)
Russian term or phrase:событийный повод
English translation:media coverage opportunity
Entered by: rns

15:25 Jul 12, 2010
Russian to English translations [PRO]
Marketing - Advertising / Public Relations
Russian term or phrase: событийный повод
Для того, чтобы начать эффективное продвижение Зеленого маршрута “Зельвенскі дыяруш”, эксперты советуют создать серьезный событийный повод.
pashtet
United States
Local time: 07:57
media coverage opportunity
Explanation:
looks like информационный повод.
Selected response from:

rns
Grading comment
Thank you!
4 KudoZ points were awarded for this answer



Summary of answers provided
5 +5media event
Sergei Krotov
4 +2triggering event
Marina Aidova
5 +1media worthy event
S_Marta
4 +1media coverage opportunity
rns
4memorable event
Pavel Tikunov
4news peg
Rachel Douglas
3eventive / eventful cause
Alexander Ryshow
3"eventful ground"
Taras Krasnov
3event occasion
engltrans


Discussion entries: 1





  

Answers


3 mins   confidence: Answerer confidence 4/5Answerer confidence 4/5 peer agreement (net): +2
triggering event


Explanation:


Marina Aidova
Moldova
Local time: 14:57
Works in field
Native speaker of: Russian

Peer comments on this answer (and responses from the answerer)
agree  Olga D.
4 mins
  -> Спасибо!
agree  Rachel Douglas
3 hrs
  -> Спасибо!
Login to enter a peer comment (or grade)

6 mins   confidence: Answerer confidence 3/5Answerer confidence 3/5
eventive / eventful cause


Explanation:


Alexander Ryshow
Belarus
Local time: 14:57
Works in field
Native speaker of: Native in RussianRussian
PRO pts in category: 4
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6 mins   confidence: Answerer confidence 4/5Answerer confidence 4/5 peer agreement (net): +1
media coverage opportunity


Explanation:
looks like информационный повод.

rns
Specializes in field
Native speaker of: Native in RussianRussian
PRO pts in category: 24
Grading comment
Thank you!

Peer comments on this answer (and responses from the answerer)
agree  S_Marta
4 hrs
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5 mins   confidence: Answerer confidence 3/5Answerer confidence 3/5
"eventful ground"


Explanation:
"eventful ground"

--------------------------------------------------
Note added at 8 мин (2010-07-12 15:34:26 GMT)
--------------------------------------------------

newsworthy event

--------------------------------------------------
Note added at 9 мин (2010-07-12 15:35:13 GMT)
--------------------------------------------------

http://www.multitran.ru/c/m.exe?a=3&&s=���������� &sc=287&l1=2&l2=1

Taras Krasnov
Ukraine
Local time: 14:57
Native speaker of: Native in RussianRussian, Native in UkrainianUkrainian
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12 mins   confidence: Answerer confidence 5/5 peer agreement (net): +5
media event


Explanation:
-


    Reference: http://en.wikipedia.org/wiki/Media_event
    Reference: http://www.mecteam.com/public/default.asp
Sergei Krotov
Portugal
Local time: 12:57
Works in field
Native speaker of: Native in RussianRussian

Peer comments on this answer (and responses from the answerer)
agree  Vladimir Shelukhin
1 hr
  -> Thank you!
agree  Judith Hehir
2 hrs
  -> Thank you!
agree  S_Marta
4 hrs
  -> Thank you!
agree  Katerina Motovilova: You could also add a description about the tactic of the event to be planned ie/ create an opportunity for a guerilla media event, or boom media event
14 hrs
  -> Thank you!
agree  Radwan Rahman
1 day 3 hrs
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27 mins   confidence: Answerer confidence 3/5Answerer confidence 3/5
event occasion


Explanation:
...

engltrans
Ukraine
Local time: 14:57
Works in field
Native speaker of: Russian
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4 hrs   confidence: Answerer confidence 5/5 peer agreement (net): +1
media worthy event


Explanation:
Иногда пишется с дефисом: media-worthy.

Example sentence(s):
  • A MASTER SCULPTOR EXHIBITION SITE sponsorship provides your business a media-worthy event & a large number of highly desirable promotional incentives

    Reference: http://sandsculptingfestival.com/sponsorship-exhibition-site...
S_Marta
Russian Federation
Local time: 14:57
Specializes in field
Native speaker of: Native in RussianRussian

Peer comments on this answer (and responses from the answerer)
agree  Alexandra Taggart: no dash.
23 hrs
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19 hrs   confidence: Answerer confidence 4/5Answerer confidence 4/5
memorable event


Explanation:
.

Pavel Tikunov
France
Local time: 13:57
Works in field
Native speaker of: Russian
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3 days 21 hrs   confidence: Answerer confidence 4/5Answerer confidence 4/5
news peg


Explanation:
I realize you've already selected, but am posting this because it's really precise. It wasn't coming to mind when you first posted your question. In your context it could be:
... to create a news peg
... to find a news peg

and "серьезный" could be something like "effective" or "strong."

Rachel Douglas
United States
Local time: 07:57
Works in field
Native speaker of: English
PRO pts in category: 51
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