Localization is the process of adapting a product or service to a particular language, culture, and desired local "look-and-feel." Ideally, a product or service is developed so that localization is relatively easy to achieve - for example, by creating technical illustrations for manuals in which the text can easily be changed to another language and allowing some expansion room for this purpose. This enabling process is termed internationalization. An internationalized product or service is therefore easier to localize. The process of first enabling a product to be localized and then localizing it for different national audiences is sometimes known as globalization.