Glossary entry

French term or phrase:

touche à sentir

English translation:

fragranced gifts/accessories/handouts

Added to glossary by Kimberly De Haan
Nov 23, 2006 08:48
17 yrs ago
2 viewers *
French term

touche à sentir

French to English Marketing Cosmetics, Beauty perfumes
"Pour les lancements féminins, nous privilégions des **touches à sentir** aux codes de la gamme, comme des rubans avec pompon ou plumes à porter en bracelet."

This is from an article describing "gifting" techniques in the fragrance industry.
I never buy perfume so I can't remember what these are called. Are they the paper tabs you sniff to see if you want to buy the perfume?

Discussion

ormiston Nov 23, 2006:
but surely the reference to 'rubans' etc. are examples of these 'freebies' ?
Sylvia Smith Nov 23, 2006:
To me this sounds like more than just the paper tabs, but actual things you can wear (to see how the fragrance suits your skin). One step higher on the promotional ladder, if you will.

Proposed translations

+5
9 mins
Selected

fragranced gifts/accessories/handouts

Just some ideas...

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Note added at 6 hrs (2006-11-23 15:21:11 GMT)
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Yes. Just the other day at Printemps I received a lovely orange ribbon from Hermès scented with Eau des Merveilles.
Note from asker:
So you think the ribbons and feathers are actually scented with the perfume?
Peer comment(s):

agree suezen : agree that it looks like handouts of some sort ...scented handouts perhaps
4 mins
Thanks suezen... I do think it is more than just the strips.
agree Bailatjones
9 mins
Thank you Michelle!
agree Alice Saunders (X) : more than just samples, more touchy feely things, definitely not the paper tabs
1 hr
Thanks Alice!
agree Jennifer White : sounds like those useless free gifts we get with so many things these days.. Fragranced gifts sounds good.
1 hr
One man's trash is another man's treasure... I happen to love free cosmetics and perfume samples!! ;-)
agree Patrice
8 hrs
Thank you Patricia!
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4 KudoZ points awarded for this answer. Comment: "This sounds right in this context. Thanks to everyone for interesting comments/contributions."
9 mins

fragrance strips

have also seen perfume strips and perfume strip samples
Touche à sentir » utilisée en laboratoires cosmétiques et en parfumeries. Grammage = 280g/m². Disponible aux formats : 130 x 10 mm. ...
www.pratdumas.com/pdf/page20 628.pdf
de touches à sentir et de cartes parfumées, réalisées en carte à parfum-papier spécial pour impregnation.
www.granger-veyron.com/ - 8k
fragrance strips used in advertising - News: Production' from Folio: The Magazine for Magazine Management in Business ...
www.findarticles.com/p/articles/mi_m3065/is_n7_v20/ai_10932... - 25k
AVON SAMPLE PAPER FRAGRANCE STRIPS – 220044899902.
wantitnow.ebay.com/AVON-SAMPLE-PAPER-FRAGRANCE-STRIPS_W0QQadidZ220044899902 - 33k

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Note added at 12 mins (2006-11-23 09:01:50 GMT)
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also scent strips
scent free option, scent strips are just part ... Scent strips are supposed to be produced so that there is no smell until ...
www.chebucto.ns.ca/Health/Nsaeha/summer02strips.html - 6k
Nature's Gift Scent Strips Professional perfumers testing strips, for aromatic evaluation of oil samples. Touch the point of this heavy blotting paper ...
www.naturesgift.com/shop/index.php?shop=1&itemid=439 - 10k
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3 hrs

fragrance sampling device (in this context)

I think that in this context, you need to get over the idea that the item in question is an innovative take on the traditional cardboard strips that customers can spritz with the fragrance in order to sample it. I don't think that "fragranced gift" quite gets across the whole "sampling" aspect, since a fragranced gift isn't necessarily used for sampling purposes - it could just be a freebie to attract custom.
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