Strange as it sounds, it seems amusement parks do talk about attractions. I checked out Alton Towers and Disney World and they both talk about rides and attractions

Welcome to the place where storybook fantasy is everyday reality, and Disney classics are brought to life. Use the menu at the left to click through our attractions, restaurants, and more.

Quassy will celebrate 94 years of affordable family fun in 2002! In addition to the multitude of exciting and fun-filled attractions for the whole family to enjoy, we specialize in catering private parties for school, church, camp, sporting and corporate events
As for 'modular', I need more coffee first :-)

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Note added at 2002-02-21 11:02:30 (GMT)
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MODULAR; check out the reference below which lists patented and almost-patented rides.

module-type ride

Module-type amusement ride [Sky Coaster]
or
modularised
Modularized amusement ride and training simulation device
http://www.personal.psu.edu/faculty/v/a/vac3/other2.html