programmatic advertising (Programmatic media buying, marketing and advertising is the algorithmic purchase and sale of advertising space in real time. During this process, software is used to automate the buying, placement, and optimisation of media inventory via a bidding system) pubblicità programmatica (processo automatizzato di compravendita di spazi pubblicitari basato su piattaforme tecnologiche altamente sofisticate)
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Language pair: | English to Italian |
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