Glossary entry (derived from question below)
Jul 28, 2011 18:25
12 yrs ago
Japanese term
United States
Punctual, Personable, Perfectionist
Native in: English 
Works in: Japanese to English, Spanish to English
オヤジ諸兄
Japanese to English
Marketing
Journalism
Magazine readers
In a magazine article about expensive Italian shoes, it says the shoes are already well-known among the オヤジ諸兄 who read the magazine. Consequently, I don't think oyaji should be translated with a *negative* connotation here. Any ideas?
Proposed translations
(English)
| 3 +2 | gentlemen |
Katalin Horváth McClure
|
| 4 | fellow mature citizens |
humbird
|
| 4 | Older readers |
Pierrick Jaouen, CFA
|
| 4 | Senior guys here |
Pierrick Jaouen, CFA
|
Proposed translations
+2
9 mins
Katalin Horváth McClure
United States
United States
United States
Expert: high-tech, software, engineering
Native in: Hungarian
Works in: English to Hungarian, Japanese to English, Hungarian to English, and 3 more.
Related KudoZ points
:
4
Selected
gentlemen
If you are sure the author does not use it with any negative connotation, then perhaps "gentlemen" is a simple solution here.
Note from asker:
| Hi, Katalin. I'm starting to think that might work, too. I'm not SURE there's no negative sense, but based on the overall tone and the fact that they're speaking highly of the shoes throughout, it would be odd for them to disparage these "oyajis." ;) |
Peer comment(s):
| agree |
MariyaN (X)
2 hrs
|
| agree |
Carl Freire
: Though I would tweak it and say "older gentlemen."
6 hrs
|
|
I would decide based on the target audience, I mean if this is supposed to be a marketing type of text for men in the US, then it may be better not to say that, as it may drive away potential new customers (those that don't like to be called "older").
|
4 KudoZ points awarded for this answer.
Comment: "Thanks, Katalin. I decided to play it safe and use this. Thanks to Humbird as well for the explanation. It was my 1st time to see 諸兄, so I appreciate the info."
32 mins
fellow mature citizens
A slightly twisted version. As you know 諸兄 is a honorific term, therefore never been used in negative way. So you're right, there's no such connotation here.
オヤジ as the way it's used here is a term of endearment, thus my answer.
One more note -- 諸兄 is a gender-specific word, but today is the age of political correctness, so it appears they use it like 諸兄姉 to includes opposite gender.
Nonetheless, it is obvious ladies are omitted here in your context, but having that said, I still like to include the later (to be on safe side).
HTH
オヤジ as the way it's used here is a term of endearment, thus my answer.
One more note -- 諸兄 is a gender-specific word, but today is the age of political correctness, so it appears they use it like 諸兄姉 to includes opposite gender.
Nonetheless, it is obvious ladies are omitted here in your context, but having that said, I still like to include the later (to be on safe side).
HTH
Peer comment(s):
| neutral |
Katalin Horváth McClure
: Well, the shoes are for men. "citizens" can be controversial, and "mature" is not a word of endearment, IMHO. "fellow" is risky, too, especially if the author is young and/or a woman./I agree the Japanese is word of endearment. But English "mature" is not
2 hrs
|
|
Sorry Katalin, you don't understand the essence of this Japanese. It is definitely a term of endearment. It is addressed to fellow guys or gals. Your comment is totally off the base.
|
9 hrs
Pierrick Jaouen, CFA
France
France
Native in English
Works in field
France
Financial and business translator
Native in: English (Variants: US, UK) 
, French (Variants: Belgian, Swiss, Standard-France)
Works in: Arabic to English, Chinese to English, Japanese to English, and 13 more.
Older readers
I would choose this formulation from the context provided.
Explanation:
"Older readers of "Leon" will certainly be familiar with..."
(younger readers would probably not know..)
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Note added at 9 час (2011-07-29 03:59:43 GMT)
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Oyaji shokun has an endearing nuance which is lost in the translation here.
Explanation:
"Older readers of "Leon" will certainly be familiar with..."
(younger readers would probably not know..)
--------------------------------------------------
Note added at 9 час (2011-07-29 03:59:43 GMT)
--------------------------------------------------
Oyaji shokun has an endearing nuance which is lost in the translation here.
9 hrs
Pierrick Jaouen, CFA
France
France
Native in English
Works in field
France
Financial and business translator
Native in: English (Variants: US, UK) , French (Variants: Belgian, Swiss, Standard-France)
Works in: Arabic to English, Chinese to English, Japanese to English, and 13 more.
Senior guys here
"senior guys here will be familiar.."
We keep the endearing nuance of oyaji shokun..
Sorry for the double entry..
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Note added at 9 час (2011-07-29 04:03:34 GMT)
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Or "senior chaps here"...
We keep the endearing nuance of oyaji shokun..
Sorry for the double entry..
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Note added at 9 час (2011-07-29 04:03:34 GMT)
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Or "senior chaps here"...
Discussion