Glossary entry (derived from question below)
May 2, 2020 11:58
4 yrs ago
66 viewers *
German term
bespielen
German to English
Bus/Financial
IT (Information Technology)
Customer Experience
Unser Tochterfirma XXX unterstützt Unternehmen dabei, die wichtigsten Touchpoints mit hoher Qualität zu bespielen.
The context is Customer Experience Management by a consulting company that specialises in SAP.
I haven't seen 'bespielen' in this context before and am struggling to work out what it means. There is an existing English translation of this sentence, but it doesn't make any sense, so I am looking to improve upon it.
The context is Customer Experience Management by a consulting company that specialises in SAP.
I haven't seen 'bespielen' in this context before and am struggling to work out what it means. There is an existing English translation of this sentence, but it doesn't make any sense, so I am looking to improve upon it.
Proposed translations
(English)
| 3 | maximise (on) |
Rachel Goodwin
|
| 4 +1 | to record |
Jeff Barter
|
| 4 +1 | to address |
Chris Pr
|
| 5 | to play |
Liane Poost
|
| 3 +1 | deliver quality |
Thomas Pfann
|
| 3 +1 | hit/cover/execute |
Michael Martin, MA
|
| 3 +1 | to serve |
Daniel Arnold (X)
|
| 3 +1 | handle/make the most of |
Ramey Rieger (X)
|
Proposed translations
1 hr
Selected
maximise (on)
another way of saying make the most of
Peer comment(s):
| disagree |
Liane Poost
: No, "bespielen" clearly doesn't mean, to make the most of sth.
1 day 20 hrs
|
| agree |
Lancashireman
: Another bizarre ex post facto intervention here: https://www.proz.com/kudoz/german-to-english/poetry-literatu...
2 days 5 hrs
|
4 KudoZ points awarded for this answer.
Comment: "Thank you - this was what I went with in the end as I felt it fit best in the context and made the most sense."
+1
8 mins
to record
Assume this relates to the number of clicks used in the system
Peer comment(s):
| agree |
Kphred
: Our subsidiary XXX helps companies better record the most important touchpoints. (make better recordings of the most important touchpoints) This is assuming that a "touchpoint" refers to an interaction with the business by a customer.
1 hr
|
+1
9 mins
to address
Is what I would use...
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Note added at 25 mins (2020-05-02 12:23:57 GMT)
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I believe the verb is being used here to express the 'approach' the consultants will be taking to 'address' a certain task or effect a solution...
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Note added at 25 mins (2020-05-02 12:23:57 GMT)
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I believe the verb is being used here to express the 'approach' the consultants will be taking to 'address' a certain task or effect a solution...
+1
1 hr
Thomas Pfann
United Kingdom
United Kingdom
Native in German
Specializes in field
United Kingdom
Related KudoZ points
:
11
German term (edited):
mit Qualität bespielen
deliver quality
Something along the following lines should work here:
...we help companies to deliver/offer quality [or quality service/results] through their most important/main channels/touchpoints...
„etwas mit Qualität bespielen“ is marketing lingo meaning to bring/deliver quality. This is not really one of the general dictionary meanings but is not uncommon in marketing/business texts. A couple of usage examples which might make the meaning clearer:
„Es ist nach wie vor nicht ganz leicht, deutsche Beispiele für Corporate Blogs im B2B-Bereich zu finden, die wirklich in allen Aspekten als herausragend zu bewerten wären; erst recht nicht solche, die über einen längeren Zeitraum in hoher Qualität bespielt wurden [...]“
(Source: „Web oder stirb!: Erfolgreiche Unternehmenskommunikation in Zeiten des digitalen Wandels“, Kerstin Hoffmann)
„[...] fragen sich, wie es in gesättigten Märkten, anagesichts der Konkurrenz vonseiten des Onlinehandels und unzähligen Vertriebskanälen (die man allesamt unmöglich mit derselben Qualität bespielen kann), gelingen kann, [...]“
(Source: „Vom Keiler zum Strategen“, Christian Zulehner)
In both examples the phrase means to deliver quality. In the first example it is about blogs offering consistently high-quality content. The second example is about how difficult it is to offer the same high quality through all marketing channels.
...we help companies to deliver/offer quality [or quality service/results] through their most important/main channels/touchpoints...
„etwas mit Qualität bespielen“ is marketing lingo meaning to bring/deliver quality. This is not really one of the general dictionary meanings but is not uncommon in marketing/business texts. A couple of usage examples which might make the meaning clearer:
„Es ist nach wie vor nicht ganz leicht, deutsche Beispiele für Corporate Blogs im B2B-Bereich zu finden, die wirklich in allen Aspekten als herausragend zu bewerten wären; erst recht nicht solche, die über einen längeren Zeitraum in hoher Qualität bespielt wurden [...]“
(Source: „Web oder stirb!: Erfolgreiche Unternehmenskommunikation in Zeiten des digitalen Wandels“, Kerstin Hoffmann)
„[...] fragen sich, wie es in gesättigten Märkten, anagesichts der Konkurrenz vonseiten des Onlinehandels und unzähligen Vertriebskanälen (die man allesamt unmöglich mit derselben Qualität bespielen kann), gelingen kann, [...]“
(Source: „Vom Keiler zum Strategen“, Christian Zulehner)
In both examples the phrase means to deliver quality. In the first example it is about blogs offering consistently high-quality content. The second example is about how difficult it is to offer the same high quality through all marketing channels.
Peer comment(s):
| agree |
philgoddard
: It's good that you've thought about "mit Qualität" as well. Most of the answers don't, so in my opinion they don't fully work.
1 hr
|
+1
3 hrs
Michael Martin, MA
United States
United States
Native in German
&
English
Specializes in field
United States
Creativity wins in the long run
Native in: German (Variant: Germany) 
, English (Variant: US)
Works in: German to English
Related KudoZ points
:
85
hit/cover/execute
Touchpoints 'bespielen' is idiomatic usage in German so we have to make sure it doesn't sound too pedestrian in English either. Compare with this:
"According to Moore, Duet is due for an update in the first half of this year. Version 1.5, Moore says, will introduce scalable business processes that hit all the touch points triggered by a single event, such as hiring a new employee or altering an order-to-cash process." https://www.infoworld.com/article/2658853/sea-change-at-sap....
"According to Moore, Duet is due for an update in the first half of this year. Version 1.5, Moore says, will introduce scalable business processes that hit all the touch points triggered by a single event, such as hiring a new employee or altering an order-to-cash process." https://www.infoworld.com/article/2658853/sea-change-at-sap....
+1
7 hrs
to serve
My take on this is that you "serve high quality content at the most important touchpoints". It's a bit of a twist but in my opinion captures the essence.
+1
22 mins
handle/make the most of
...guides businesses towards excellent handling of all essential touchpoints
... supports/guides businesses to make/making the most of all essential touchpoints
Other options may be:
profit from
handle
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Note added at 9 hrs (2020-05-02 21:06:20 GMT)
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Yes, that is also good. To avoid rockiness with their high quality, I though make the most of would cover both bases. Happy translating!
... supports/guides businesses to make/making the most of all essential touchpoints
Other options may be:
profit from
handle
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Note added at 9 hrs (2020-05-02 21:06:20 GMT)
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Yes, that is also good. To avoid rockiness with their high quality, I though make the most of would cover both bases. Happy translating!
Note from asker:
| I wondered if it would be something like this. My suggestion so far was 'Our subsidiary, XXX, helps customers leverage the most important touchpoints.' |
Peer comment(s):
| agree |
Kartik Isaac
: Definitely makes sense here.
57 mins
|
|
Thanks for the confirmation.
|
1 day 19 hrs
Liane Poost
Germany
Germany
Native in German
Specializes in field
Germany
IT, Engineering, Education
Native in: German
Works in: English to German, German to English
to play
Like in "global player".
They want to be present at every touchpoint. They want to be there. To participate. To act.
Discussion
It's exactly what they say here: https://thecoopagency.com/capabilities/
Similarly:
"Creating a consistent brand message across all marketing touchpoints helps customers get to know you and depend on you."
https://baileygp.com/article/brand-consistency/
"It’s important to communicate consistently across a variety of tried and tested marketing touchpoints to get your marketing message across to the new target, after all you don’t propose marriage on the first date, you have to demonstrate your suitability and win them over."
https://www.contentredmarketingsolutions.co.uk/post/understa...
Not sure this isn't too long. I quite like leverage/make the most/maximize, e.g.:
https://www.retaildive.com/ex/mobilecommercedaily/why-brands...
Best