I think this might be 'televsion text' in English.

HTH


Sheila



Much innovatory work in television studies has been focused on the definition of the television text. Indeed, this debate could be seen as one of the constituting frameworks of the field.

Williams developed these ideas through reflecting on four years of reviewing television for the weekly periodical The Listener, when he suggests that the separating of the television text into recognisable generic programme units, which makes the reviewer's job much easier, somehow misses "the central television experience: the fact of flow" (1974).

http://www.museum.tv/archives/etv/T/htmlT/televisionst/telev...





[PDF] Understanding Television Aims of this lecture What is a television ...
Format del fitxer: PDF/Adobe Acrobat - Versió HTML
‘The television text is … the site of a struggle for. meaning. ... television text - television programmes. and secondary television texts. ...
www.smuc.ac.uk/film&television/fv102/week5_ohp.pdf - Pàgines semblants


1
Understanding Television
Television Texts and Televisual
Narratives: What (actually) is a
television programme?
Aims of this lecture
What is meant by the idea of a television
text?
Identify semiotics as a critical approach for
studying television texts.
What is meant by the idea of televisual
narratives?
Identify the key critical approaches to
studying television narratives.
What is a television text?
(first quote)
• Single unit
e.g. programme, advertisement, title sequence
• Secondary television texts
e.g. sponsorship idents., broadcasting institution
logo and continuity announcements, Radio Times,
EPG, television reviews and criticism, interviews

http://66.249.93.104/search?q=cache:FhbpqEGcZogJ:www.smuc.ac...

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Note added at 9 hrs (2006-09-15 07:19:23 GMT)
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manifest content

In a content analysis of a television text, the characters and their actions.

observational mode

Type of television text wherein a television producer's presence is not obvious to the viewer, and his or her manipulation of the historical world is minimal.

http://www.tvcrit.com/glossaryMR.htm

I've also found the terms 'televisual text' and 'televisual flow' but I think 'television text' might be what is meant here.

Chapter 3
Effects approaches have historically focused on the element of the televisual text itself; what circumstances and roles it represented and how its ...
www.egs.edu/mediaphi/dawnja/CHPT3.html - 13k - Còpia en memòria - Pàgines semblants

Introduction & Notes
I consider the concepts of familiarity and identification according to the manner in which they are utilized both in the production of the televisual text ...
www.egs.edu/mediaphi/dawnja/INTRO.html - 35k - Còpia en memòria - Pàgines semblants

Journal of Popular Film and Television: Twelve characters in ...
Full text of the article, 'Twelve characters in search of a televisual text: Magnolia masquerading as soap opera' from Journal of Popular Film and ...
64.241.242.253/p/articles/mi_m0412/is_3_33/ai_n15944874/pg_6 - 25k - Resultat complementari - Còpia en memòria - Pàgines semblants

Assaulting Orthodoxies in Screen Studies
Like all modernist visual arts, the televisual text invites the viewer to revel in ... Moreover, the televisual text undermines the orthodox screen-studies ...
www.tcf.ua.edu/jbutler/Research/Televisuality.htm - 25k -