Glossary entry

Spanish term or phrase:

buscar hondo

English translation:

think outside the box

Added to glossary by Sheila Hardie
Jun 3, 2004 10:33
19 yrs ago
4 viewers *
Spanish term

hondo

Spanish to English Marketing Business/Commerce (general) Fashion
Huir de la simplicidad: ***buscar hondo***

Calidad en el diseño _ No éxito
Calidad diseño=>Calidad Proceso = EXITO

This is from a marketing text on fashion - catwalk fashion and how it relates to the fashion market in general. These are the final conclusions after an exhaustive anaylsis of the market etc.

I am not 100% sure of the best way to translate 'buscar hondo' here - I thought of maybe saying 'look for a style that will really take off'. Any suggestions would be greatly appeciated!

Many thanks in advance!


Sheila

Proposed translations

17 mins
Selected

Think out of the box

una frase muy de 'moda' en business de aqui..un 'buzz word'...tambien pudieras decir "Look below the surface"

--------------------------------------------------
Note added at 19 mins (2004-06-03 10:53:29 GMT)
--------------------------------------------------

Think outside of the box mejor
Something went wrong...
4 KudoZ points awarded for this answer. Comment: "Many thanks to everyone for their great ideas - it was hard to choose who to give the points to! I wish I could divide them up. In the end, I think this idea - of thinking outside the box - probably best sums up what they are trying to convey here. Thanks again, Sheila"
7 mins

look hard

One option. Good luck!
Something went wrong...
8 mins

seek out new styles

just a thought...
Something went wrong...
10 mins

dig deep

just a thought
Something went wrong...
12 mins

seek sophistication

This is a somewhat liberal translation, but let me explain my thinking. Hondo generally means something like deep or profound. The immediately preceding bit says "get away from simplicity" or something like that. The opposite of simplicity in this sort of context would seem to be sophistication. Perhaps sophisticated clothing has more "depth" to it or something. But I have a sneaking feeling that this might be the idea. Let's see what other ideas come up though.
Something went wrong...
17 mins

look inside yourself

It means "get to know yourself", know who you are, that's the place you get your own fashion style from.Then, it will be genuine
Something went wrong...
27 mins

look deeper

simple and slogan-y. Matches the marketing language of "huir de la simplicidad".

--------------------------------------------------
Note added at 28 mins (2004-06-03 11:01:55 GMT)
--------------------------------------------------

should be 4 confidence level -- can\'t read minds
Something went wrong...
2 hrs

go further

just another option taking into consideration my colleagues' previous reasoning.

good luck!
Something went wrong...
Term search
  • All of ProZ.com
  • Term search
  • Jobs
  • Forums
  • Multiple search