angličtina -> čeština Marketing Marketing / průzkum trhu

The phrase appears only with the name of the product such as Cold Brew Consumer Fit. What follows is a marketing text targeted at a potential client – such as why drink a hot steaming coffee in the summer, when you can cool yourself down with a cup of cold brew. I know what is meant by the phrase, I just cannot come up with a smart way to rephrase it to Czech.

Thank you very much for your help.