fact-base

Portuguese translation: base factual/conjunto de informações básicas/estrutura-base

GLOSSARY ENTRY (DERIVED FROM QUESTION BELOW)

English term or phrase:	fact-base
Portuguese translation:	base factual/conjunto de informações básicas/estrutura-base
Entered by:	Ana Carla Guimarães

19:42 Dec 16, 2015

English to Portuguese translations [PRO]
Marketing - Marketing / Market Research / Market research

English term or phrase: fact-base

Existe algum nome específico para fact-base?

A fact-base for marketing is:
A collation of data into a “single version of the truth” of quantitative measures and KPIs to make your case to a senior management team. These start with commercial measures of revenue and profit for digital channels, but include more specific measures for digital marketing. This fact-base should include an assessment of a business’s digital channel capability - benchmarked against competitors where possible – as well as clearly presenting past performance and future target data.

Ana Carla Guimarães KudoZ activity Questions: 25 (none open) (2 closed without grading) Answers: 11 Australia
Local time: 22:46

base factual/conjunto de informações básicas/estrutura-base

Explanation:
Segundo o que li, indica um dos planos de marketing, é uma estrutura-base. Também é visto não traduzido.

O FACT BASE (base factual) contém as informações fundamentais da organização que mostram qual a situação atual da mesma. É a parte mais importante do plano e marketing e deve conter todos os fatos (facts) que tenham impacto no marketing da organização. As falhas na elaboração põem em risco o restante do processo de elaboração do plano de marketing e sua execução.
http://www.convibra.com.br/2007/congresso/artigos/318.pdf

Seis passos para desenvolver seu plano de marketing
1.Prepare um FACT BASE ( conjunto de informações básicas ) correto
http://webcache.googleusercontent.com/search?q=cache:qQfE0yu...

https://books.google.pt/books?id=T9yB_g7Cdp4C&pg=PA26&lpg=PA...

Selected response from:

expressisverbis
Portugal
Local time: 13:46

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Summary of answers provided

3 +2

base factual/conjunto de informações básicas/estrutura-base

expressisverbis

base de dados

Matheus Chaud

dados fundamentados

Leonor Machado

Answers

3 mins confidence:

base de dados

Explanation:
Sugestão

Matheus Chaud
Brazil
Local time: 09:46
Works in field
Native speaker of:

Portuguese
PRO pts in category: 489

45 mins confidence:

dados fundamentados

Explanation:

Leonor Machado
Local time: 13:46
Native speaker of: Portuguese
PRO pts in category: 127

4 hrs confidence:

peer agreement (net): +2

base factual/conjunto de informações básicas/estrutura-base

expressisverbis
Portugal
Local time: 13:46
Native speaker of:

Portuguese
PRO pts in category: 78

Grading comment

Thank you!

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Portuguese translation: base factual/conjunto de informações básicas/estrutura-base

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