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Einschaltmonat

English translation: the month the ad goes live

GLOSSARY ENTRY (DERIVED FROM QUESTION BELOW)
German term or phrase:Einschaltmonat
English translation:the month the ad goes live

14:11 Jun 21, 2015
    The asker opted for community grading. The question was closed on 2015-06-25 08:54:08 based on peer agreement (or, if there were too few peer comments, asker preference.)


German to English translations [PRO]
Marketing - Advertising / Public Relations / Media rates
German term or phrase: Einschaltmonat
This appears in a media-buying contract between an advertising agency and a media buying agency. Context as follows:

Die zu berechnende Honorarbasis wird im ersten Einschaltmonat auf Grundlage des geplanten Jahresbudgets festgelegt und gegebenenfalls nach Abschluss des Jahres entsprechend der in 2.1. dargestellten Staffel gutgeschrieben oder nachbelastet.

Clearly it is something to do with the month in which the ad appears. But what do we call that in English? Further example here from a different source:

Sofern Radiowerbung Kandler den Werbespot produziert oder konzipiert, ist der Auftraggeber verpflichtet, die Unterlagen zur Spottextgestaltung bis spätestens vier Wochen vor dem ersten Einschaltmonat zur Verfügung zu stellen.

Thanks.
Marc Rothman
United Kingdom
the month the ad goes live
Explanation:
Something like that.
Selected response from:

Michael Martin, MA
United States
Local time: 10:40
Grading comment
Selected automatically based on peer agreement.
4 KudoZ points were awarded for this answer



Summary of answers provided
3the month the ad goes live
Michael Martin, MA


Discussion entries: 4





  

Answers


22 mins   confidence: Answerer confidence 3/5Answerer confidence 3/5
the month the ad goes live


Explanation:
Something like that.

Michael Martin, MA
United States
Local time: 10:40
Works in field
Native speaker of: Native in GermanGerman, Native in EnglishEnglish
PRO pts in category: 52
Grading comment
Selected automatically based on peer agreement.
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