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hot lead

French translation: prospect chaud

GLOSSARY ENTRY (DERIVED FROM QUESTION BELOW)
English term or phrase:hot lead
French translation:prospect chaud
Entered by: NikkoTh

05:09 May 28, 2015
English to French translations [PRO]
Marketing / Market Research
English term or phrase: hot lead
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NikkoTh
prospect chaud
Explanation:
http://www.definitions-marketing.com/Definition-Prospect-cha...
Selected response from:

GILLES MEUNIER
France
Local time: 11:11
Grading comment
4 KudoZ points were awarded for this answer



Summary of answers provided
5 +2prospect chaud
GILLES MEUNIER
5 +1lead qualifié
Jonathan Neve
4 -1client/prospect mûr (pour acheter)
HERBET Abel


  

Answers


14 mins   confidence: Answerer confidence 5/5 peer agreement (net): +2
prospect chaud


Explanation:
http://www.definitions-marketing.com/Definition-Prospect-cha...

GILLES MEUNIER
France
Local time: 11:11
Native speaker of: French
PRO pts in category: 849

Peer comments on this answer (and responses from the answerer)
agree  erwan-l: J'ajouterais peut-être "qualifié" : "prospect qualifié [pour lead vs. prospect] chaud".
21 mins
agree  Jean-Claude Gouin
20 hrs
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1 hr   confidence: Answerer confidence 5/5 peer agreement (net): +1
lead qualifié


Explanation:
Prospect chaud, c'est correct, mais l'usage est moins fréquent. Prospect qualifié pourrait marcher, mais je dirais plutôt lead qualifié. L'usage est très fréquent.

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Note added at 1 hr (2015-05-28 06:31:07 GMT)
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En plus, il y a une légère différence de sens entre lead et prospect.

http://high-impact-prospecting.com/what-is-a-lead-what-is-a-...


    Reference: http://btobconnected.com/glossaire/lead-et-lead-qualifie/
Jonathan Neve
France
Local time: 11:11
Works in field
Native speaker of: Native in EnglishEnglish, Native in FrenchFrench

Peer comments on this answer (and responses from the answerer)
neutral  GILLES MEUNIER: un lead, c'est un prospect. Ce que vous traduisez est qualified lead. On distingue 3 catégories pour un prospect : froid, tiède, chaud donc ça me semble important d'utiliser ces adjectifs......
6 mins
  -> Un lead n'est pas exactement un prospect, un prospect est plus avancé. On pourrait éventuellement dire "lead chaud", mais je pense qu'il faut en tout cas garder lead.
agree  Jocelyne Cuenin: Ce serait idéal si on se décidait de garder 'lead' pour le marketing et 'prospect' pour les commerciaux. 'Leads are typically contacted in large groups or as part of an automated program.' (great ref.)
2 hrs
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2 hrs   confidence: Answerer confidence 4/5Answerer confidence 4/5 peer agreement (net): -1
client/prospect mûr (pour acheter)


Explanation:
proposé

HERBET Abel
Local time: 11:11
Works in field
Native speaker of: French
PRO pts in category: 49

Peer comments on this answer (and responses from the answerer)
disagree  Jonathan Neve: A hot lead is not a client yet, nor necessarily ready to buy, as would be implied by "prospect mûr". It's still just a lead, it's hot in that there is a reason to believe that they might be interested, but they're not about to buy yet.
42 mins
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