19:14 Jan 21, 2015 |
Spanish to English translations [PRO] Marketing - Advertising / Public Relations / Advertising effectiveness | |||||||
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| Selected response from: Yvonne Gallagher Ireland Local time: 05:55 | ||||||
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Summary of answers provided | ||||
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4 | pre-break (channel-switching) audience |
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3 | audience as it was before the break |
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Discussion entries: 1 | |
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audience as it was before the break Explanation: your meaning is there -- this is just another option that might avoid the clunkiness of "there was" |
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pre-break (channel-switching) audience Explanation: it seems many people switch channels while the ads are on and some will stay on the other channel rather than return to what they were watching I'd word it something like this (depending on what is before and after of course) To know the variables influencing the time of audience recovery i.e. the time that elapses prior to regaining (or getting back) the pre-break (channel-switching audience. You might find this useful, a report on audience loyalty http://marketing-bulletin.massey.ac.nz/V19/MB_V19_A1_214_Mey... -------------------------------------------------- Note added at 8 days (2015-01-30 10:30:13 GMT) Post-grading -------------------------------------------------- Glad to have helped:-) |
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