artykuł sponsorowany

English translation: sponsored story/sponsored content/content marketing/advertotial content

GLOSSARY ENTRY (DERIVED FROM QUESTION BELOW)
Polish term or phrase:artykuł sponsorowany
English translation:sponsored story/sponsored content/content marketing/advertotial content
Entered by: Jacek Kloskowski

14:24 Jan 14, 2015
Polish to English translations [PRO]
Marketing - Other / marketing- targi- zwrot-y
Polish term or phrase: artykuł sponsorowany
Podobnie- jeden z punktów programu Targów " Rynek opieki senioralnej" w cenniku (dodam, że ów artykuł sponsorowany jest dość drogi - XY tys. złotych, jeśli to stanowi jakąś pomoc).

Avertorial tu mi nie pasuje. Sponsored article- brzmi jak polonizm. Advertorial article- uff....
Zatem co?
Jaki artykuł, w jakim celu, jakie korzyści dla "kupującego tę usługę"- nie wiadomo. Brak szerszego kontekstu :(

Bardzo dziękuję z góry za pomoc.
Jacek Konopka
Poland
Local time: 23:44
sponsored story/sponsored content/content marketing/advertotial content
Explanation:
Depending on the context., see below:

http://www.advancessg.com/defining-sponsored-content-native-...

http://www.americanpressinstitute.org/publications/reports/w...

There is also "native marketing" term discussed in the above links
Not usre what suits best in this context.
Selected response from:

Jacek Kloskowski
United States
Local time: 17:44
Grading comment
Serdecznie dziękuje. Zwrot- advertorial + dodatek jest tutaj odpowiedni, zresztą wystarczy sprawdzić etymologię słowa i do takiego wniosku dojdziemy. To wciąż nie jest odpowiednik zwrotu "artykuł sponsorowany", ale dobry kierunek. PS. Jacku, wkradła Ci się literówka- advertorial (R).
3 KudoZ points were awarded for this answer



Summary of answers provided
2 +2sponsored story/sponsored content/content marketing/advertotial content
Jacek Kloskowski
3 +1featured product
Frank Szmulowicz, Ph. D.
3subsidized product
petkovw
3placed product
petermark (X)
3producer's content [contained in the article]
George BuLah (X)
2paid announcement
Marcin Ściebura


Discussion entries: 6





  

Answers


19 mins   confidence: Answerer confidence 3/5Answerer confidence 3/5
subsidized product


Explanation:
,

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Note added at 29 mins (2015-01-14 14:53:45 GMT)
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or subsidized item

petkovw
Bulgaria
Local time: 00:44
Native speaker of: Native in BulgarianBulgarian
PRO pts in category: 11
Notes to answerer
Asker: Serdecznie dziękuję za sugestię.

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47 mins   confidence: Answerer confidence 2/5Answerer confidence 2/5
paid announcement


Explanation:
Skoro mamy ubogi kontekst, proponuje dość neutralne określenie

paid announcement

Example sentence(s):
  • Advertising - the action of calling something to the attention of the public especially by paid announcements.
Marcin Ściebura
Hungary
Local time: 23:44
Native speaker of: Polish
Notes to answerer
Asker: Dziękuję serdecznie za sugestię.

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53 mins   confidence: Answerer confidence 2/5Answerer confidence 2/5 peer agreement (net): +2
sponsored story/sponsored content/content marketing/advertotial content


Explanation:
Depending on the context., see below:

http://www.advancessg.com/defining-sponsored-content-native-...

http://www.americanpressinstitute.org/publications/reports/w...

There is also "native marketing" term discussed in the above links
Not usre what suits best in this context.


Jacek Kloskowski
United States
Local time: 17:44
Native speaker of: Native in PolishPolish, Native in EnglishEnglish
PRO pts in category: 74
Grading comment
Serdecznie dziękuje. Zwrot- advertorial + dodatek jest tutaj odpowiedni, zresztą wystarczy sprawdzić etymologię słowa i do takiego wniosku dojdziemy. To wciąż nie jest odpowiednik zwrotu "artykuł sponsorowany", ale dobry kierunek. PS. Jacku, wkradła Ci się literówka- advertorial (R).
Notes to answerer
Asker: Dziękuję serdecznie za sugestię. Myślałem o advertorial i utwierdziłeś mnie w przekonaniu, Jacku, że w tym kierunku warto zmierzać.


Peer comments on this answer (and responses from the answerer)
agree  George BuLah (X): please see my comment to my answer
17 hrs
  -> Thanks :)

agree  Frank Szmulowicz, Ph. D.: Thank you, George; your discussions are always illuminating.
20 hrs
  -> Thank you very much :)
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1 hr   confidence: Answerer confidence 3/5Answerer confidence 3/5
placed product


Explanation:
(another) suggestion


    Reference: http://en.wikipedia.org/wiki/Product_placement
petermark (X)
United Kingdom
Local time: 22:44
Native speaker of: Native in EnglishEnglish
Notes to answerer
Asker: Dziekuje serdecznie za pomoc.

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1 hr   confidence: Answerer confidence 3/5Answerer confidence 3/5 peer agreement (net): +1
featured product


Explanation:
A possible interpretation. Like George said - something to which one wants to draw particular attention.

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Note added at 1 hr (2015-01-14 15:59:12 GMT)
--------------------------------------------------

Another possibility is a promoted product

Frank Szmulowicz, Ph. D.
United States
Local time: 17:44
Native speaker of: Native in EnglishEnglish, Native in PolishPolish
PRO pts in category: 536

Peer comments on this answer (and responses from the answerer)
agree  George BuLah (X): please see my comment to my answer
17 hrs
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18 hrs   confidence: Answerer confidence 3/5Answerer confidence 3/5
producer's content [contained in the article]


Explanation:
https://www.google.pl/search?q="producer's content" article&...

tak mi się wydaje, że jest to jedna z możliwych opcji; jeśli coś zgrzyta - zdecydowanie popieram oferty: JackaMarka i MacroJanusa (nicks placed in the alphabetical order :)

George BuLah (X)
Poland
Local time: 23:44
Native speaker of: Native in PolishPolish
PRO pts in category: 38
Notes to answerer
Asker: Dziękuję serdecznie za pomoc

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