Glossary entry

Spanish term or phrase:

bajada creativa

English translation:

a creative, focused/targeted/local approach

Added to glossary by Edward Tully
Sep 14, 2014 17:12
9 yrs ago
5 viewers *
Spanish term

bajada creativa

Spanish to English Marketing Marketing / Market Research
Apelar al planteamiento estratégico más grande, más que a una bajada creativa maximizando el mensaje a través de los momentos descubiertos en calle y en casa.





Thank you very much.
Change log

Sep 19, 2014 13:57: Edward Tully Created KOG entry

Proposed translations

+1
2 hrs
Selected

(a more) creative, focused/targeted/local approach

A few options, depending on your context. I think this is the idea - away from a national or international approach towards a local one.
Peer comment(s):

agree Marian Vieyra : Yes, but I think it's the other way round... appeal to a wider strategic approach rather than a creative one (más que a = rather than).
14 hrs
You're right Marian! (it was a Sunday!) Many thanks! ;-)
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4 KudoZ points awarded for this answer. Comment: "Thank you! "
58 mins

creative strategy

I think this is the basic idea, but perhaps there is a more ... creative way to say it.
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