Exemple en 2 pour 1

21:44 Aug 17, 2013 

Several ways of handling it; you might say 'Example of a 2-for-1 promotional offer' etc.

Does rather seem as if they are stating the blindingly obvious, but maybe you can see why from your wider context.

21:23 Aug 17, 2013 

So would you use "example" in the target text? Or just leave out?

21:13 Aug 17, 2013 

Don't see where the problem is? It is just an example of this kind of special offer... be careful not to over-think this ;-)

19:18 Aug 17, 2013 

I think my main confusion was over the term "exemple". I realise that this is "2 for the price of one", or as Phil says "BOGOF", that is what is confusing me. I cannot see how that could be used in an ad as it seems so redundant. - As Writeaway says, it is obvious to any bilingual type person that this is talking about a 2 for one offer. However, the use of "exemple" is not that obvious to any bilingual type person.

18:09 Aug 17, 2013 

There are some incredibly restrictive regulations concerning retailing here, and in particular, regulating how various types of special offer can be run.

Coming from the UK, I also found it surprising that the periods of the sales are laid down by the governement, and that approval has to be sought for closing down sales, etc.

17:51 Aug 17, 2013 

Why is it illegal?

17:50 Aug 17, 2013 

It probably explains the odd-looking wording. But it's not relevant if this is for the UK or other markets, so I would still go with my suggestion.

17:48 Aug 17, 2013 

Your BOGOF suggestion may well be fine in EN, but just by way of an anecdote, it is illegal in France to give things away free, which is why it has to be expressed in this way; we have a lot of 3-for-the-price-of-2 offers as well, since the amount given free mustn't exceed 50%.

17:43 Aug 17, 2013 

I can see why you asked this question, and I don't think it's very well written in the French. It's giving an example of what two for the price of one means, which is unnecessary because everyone knows. I would turn the last two lines into one, and just say "buy one, get one free".