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free standing insert

Italian translation: inserti allegati ai quotidiani

23:12 Dec 22, 2012
English to Italian translations [PRO]
Marketing - Advertising / Public Relations
English term or phrase: free standing insert
I found this expression in a sponsorship contract between an athlete and a multinational company (X):
"...all manner and type of collateral materials, including, posters, displays, point-of-sale advertising, product inserts, direct mail, free standing inserts and coupon inserts (the “FSI” and the “FSCI”), Co-equity Communications, premiums, promotions, in-store videos, sales films, P&G’s annual report, and industrial and internal uses, public relations and marketing pieces, outdoor advertising, billboards, catalogues, brochures, conventions, and/or any materials created for sales, distributor or institutional meetings sponsored by or attended by P&G, its dealers or distributors. "
Francesco D'Arcangeli
Italy
Local time: 07:35
Italian translation:inserti allegati ai quotidiani
Explanation:
A manufacturer's advertisement and coupons put into a separate section of a newspaper
http://it.termwiki.com/EN:free-standing_inserts
Selected response from:

Francesco Badolato
Italy
Local time: 07:35
Grading comment
Selected automatically based on peer agreement.
4 KudoZ points were awarded for this answer



Summary of answers provided
4 +3inserti allegati ai quotidiani
Francesco Badolato
4allegati a pubblicazioni periodici
Tony Shargool
1inserti da staccare
zerlina


  

Answers


2 hrs   confidence: Answerer confidence 4/5Answerer confidence 4/5
allegati a pubblicazioni periodici


Explanation:
si parla sempre di benefit di sponsorizzazione: la comunicazione può utilizzare qualsivoglia materiale recante l'immagiine dell'atleta nelle relative iniziative promo-pubblicitarie editoriali.

Tony Shargool
Local time: 07:35
Specializes in field
Native speaker of: Native in EnglishEnglish, Native in ItalianItalian
PRO pts in category: 19
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2 hrs   confidence: Answerer confidence 1/5Answerer confidence 1/5
inserti da staccare


Explanation:
might be...

zerlina
Italy
Local time: 07:35
Works in field
Native speaker of: Native in DutchDutch, Native in ItalianItalian
PRO pts in category: 16
Login to enter a peer comment (or grade)

2 hrs   confidence: Answerer confidence 4/5Answerer confidence 4/5 peer agreement (net): +3
inserti allegati ai quotidiani


Explanation:
A manufacturer's advertisement and coupons put into a separate section of a newspaper
http://it.termwiki.com/EN:free-standing_inserts

Francesco Badolato
Italy
Local time: 07:35
Native speaker of: Native in ItalianItalian
PRO pts in category: 63
Grading comment
Selected automatically based on peer agreement.

Peer comments on this answer (and responses from the answerer)
agree  Giuseppe Bellone: Magari anche così: "inserti allegati a quotidiani e periodici", non sapendo bene se gli uni o gli altri... Auguri! :))
8 hrs
  -> Grazie Giuseppe. Tanti auguri anche da parte mia :-)
agree  tradu-grace: con Giuseppe.
11 hrs
  -> Grazie.
agree  Magda Falcone
12 hrs
  -> Grazie Magda.
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