cross-régies

English translation: multi-channel

GLOSSARY ENTRY (DERIVED FROM QUESTION BELOW)
French term or phrase:cross-régies
English translation:multi-channel
Entered by: Wolf Draeger

20:13 Jul 17, 2012
French to English translations [PRO]
Marketing - Advertising / Public Relations / advertising management platforms
French term or phrase: cross-régies
Hi Folks,

Any ideas on how to render following?

it comes in the form of a bullet point.

Gestion des campagnes *cross-régies* largement simplifiée grâce à un système de template unique.

Would 'cross-department' work here or is that totally off the mark?

Thank you!

Sara
Sara Noss
United Kingdom
Local time: 01:38
multi-channel
Explanation:
Not 100% of this; there may be another term, or perhaps there isn't a fixed term for this yet (another option could be cross-platform, but this might create confusion with other uses of platform elsewhere in the presentation).

My most solid ref comes from one website only, so more cross-refs needed to be certain this is right.
Selected response from:

Wolf Draeger
South Africa
Local time: 02:38
Grading comment
Thank you very much for your help. I opted for this term, with a note to the client, as platform was indeed used for other purposes in similar company texts. Sara
4 KudoZ points were awarded for this answer



Summary of answers provided
3 +1multi-channel
Wolf Draeger
3cross-platform
Jenn Mercer


Discussion entries: 7





  

Answers


1 hr   confidence: Answerer confidence 3/5Answerer confidence 3/5
cross-platform


Explanation:
I found this term used rarely in French and only in social media contexts. I then searched for the English term it was imitating and found "cross-platform" used in the same manner.


    Reference: http://socialmediatoday.com/grattongirl/362084/social-media-...
Jenn Mercer
United States
Local time: 20:38
Does not meet criteria
Native speaker of: Native in EnglishEnglish
PRO pts in category: 4
Notes to answerer
Asker: Jenn, thank you for helping out. I refrained from using this version for reasons noted in my comment to Wolf. Nonetheless, I am very grateful to you. Best wishes, Sara.

Login to enter a peer comment (or grade)

1 hr   confidence: Answerer confidence 3/5Answerer confidence 3/5 peer agreement (net): +1
multi-channel


Explanation:
Not 100% of this; there may be another term, or perhaps there isn't a fixed term for this yet (another option could be cross-platform, but this might create confusion with other uses of platform elsewhere in the presentation).

My most solid ref comes from one website only, so more cross-refs needed to be certain this is right.

Example sentence(s):
  • Simplified management of multi-channel campaigns via a single template.

    Reference: http://www.adneedle.com/online-advertising/insights/top-10-r...
    Reference: http://www.quora.com/Retail-Analytics/Multi-Channel-Attribut...
Wolf Draeger
South Africa
Local time: 02:38
Meets criteria
Works in field
Native speaker of: English
PRO pts in category: 4
Grading comment
Thank you very much for your help. I opted for this term, with a note to the client, as platform was indeed used for other purposes in similar company texts. Sara

Peer comments on this answer (and responses from the answerer)
agree  S Kelly
13 hrs
  -> Thank you.
Login to enter a peer comment (or grade)



Login or register (free and only takes a few minutes) to participate in this question.

You will also have access to many other tools and opportunities designed for those who have language-related jobs (or are passionate about them). Participation is free and the site has a strict confidentiality policy.

KudoZ™ translation help

The KudoZ network provides a framework for translators and others to assist each other with translations or explanations of terms and short phrases.


See also:
Term search
  • All of ProZ.com
  • Term search
  • Jobs
  • Forums
  • Multiple search