Glossary entry (derived from question below)
French term or phrase:
support fixe / mobile
English translation:
static / moving , print / broadcast (media)
Added to glossary by
Héloïse Ki (X)
Mar 29, 2010 09:37
14 yrs ago
French term
support fixe / mobile
French to English
Marketing
Advertising / Public Relations
"les collections publicitaires sur **supports fixes** (affiches, annonces) et **mobiles** (films documentaires, et spots télévisés)".
It's clear what it means but I'm stuck trying to think of the equivalent in English. Thanks in advance for any help.
It's clear what it means but I'm stuck trying to think of the equivalent in English. Thanks in advance for any help.
Proposed translations
(English)
| 3 +2 | static/animated media |
Emma Paulay
|
| 4 +4 | print (, poster) and electronic media |
B D Finch
|
| 4 | fixed/mobile (advertising) platform |
Rebecca Davis
|
| 3 | print / broadcast media outlets |
Linda Sansome (X)
|
Proposed translations
+2
4 mins
Selected
static/animated media
I'm pretty sure of static for "fixe" but there may be something better than "animated" for mobile.
4 KudoZ points awarded for this answer.
Comment: "Went for static/moving in the end, which the client seemed happy with. But also thought print/broadcast came close, so thanks to all for the various contributions."
4 mins
Rebecca Davis
United Kingdom
United Kingdom
Native in English
United Kingdom
Qualified financial & legal translator
Native in: English
Works in: French to English, Latin to English, English
Related KudoZ points
:
8
fixed/mobile (advertising) platform
This is the English advertising term
Peer comment(s):
| neutral |
B D Finch
: Wouldn't a poster on the side of a bus be "mobile advertising"?
17 mins
|
+4
20 mins
print (, poster) and electronic media
I don't think there is a similarly snappy English equivalent.
"4 Main Roles Of Print Posters In An Advertising Campaign ..... The print and electronic media have always been the popular choice for the advertising ..."
www.articlesnatch.com/topic/advertising posters -
"Big Impact Images. (02) 33696259. Red Hill, ACT. Poster Printing Service ... Advertising Display Panels; -; Electronic Media Advertising ..."
www.hotfrog.com.au/Products/Advertising-Moving-Signs -
--------------------------------------------------
Note added at 1 hr (2010-03-29 10:38:11 GMT)
--------------------------------------------------
"Elephants in electronic media refers here to radio and television broadcasts as well as news feeds online from organizations such as Reuters and AP. ..."
www.himandus.net/elefunteria/media/media_elex.html -
According to Wikipedia, which is of course not infallible and I am a bit uncomfortable with calling film "electronic", though it often is:
"Electronic media and print media include:
* Broadcasting, in the narrow sense, for radio and television.
* Many instances of various types of recorded discs or tapes. In the 20th century, these were mainly used for music. Video and computer uses followed.
* Film, most often used for entertainment, but also for documentaries.
* The Internet, which has many uses and presents both opportunities and challenges. Examples can include Blogs and podcasts (such as news, music, pre-recorded speech, and video)
* Mobile phones, which can be used for rapid breaking news and short clips of entertainment like jokes, horoscopes, alerts, games, music, and advertising
* Publishing, including electronic publishing
* Video games, which have developed into a mass form of media since cutting-edge devices such as the PlayStation 3, XBox 360, and Wii broadened their use."
http://en.wikipedia.org/wiki/Mass_media
"4 Main Roles Of Print Posters In An Advertising Campaign ..... The print and electronic media have always been the popular choice for the advertising ..."
www.articlesnatch.com/topic/advertising posters -
"Big Impact Images. (02) 33696259. Red Hill, ACT. Poster Printing Service ... Advertising Display Panels; -; Electronic Media Advertising ..."
www.hotfrog.com.au/Products/Advertising-Moving-Signs -
--------------------------------------------------
Note added at 1 hr (2010-03-29 10:38:11 GMT)
--------------------------------------------------
"Elephants in electronic media refers here to radio and television broadcasts as well as news feeds online from organizations such as Reuters and AP. ..."
www.himandus.net/elefunteria/media/media_elex.html -
According to Wikipedia, which is of course not infallible and I am a bit uncomfortable with calling film "electronic", though it often is:
"Electronic media and print media include:
* Broadcasting, in the narrow sense, for radio and television.
* Many instances of various types of recorded discs or tapes. In the 20th century, these were mainly used for music. Video and computer uses followed.
* Film, most often used for entertainment, but also for documentaries.
* The Internet, which has many uses and presents both opportunities and challenges. Examples can include Blogs and podcasts (such as news, music, pre-recorded speech, and video)
* Mobile phones, which can be used for rapid breaking news and short clips of entertainment like jokes, horoscopes, alerts, games, music, and advertising
* Publishing, including electronic publishing
* Video games, which have developed into a mass form of media since cutting-edge devices such as the PlayStation 3, XBox 360, and Wii broadened their use."
http://en.wikipedia.org/wiki/Mass_media
Peer comment(s):
| neutral |
Emma Paulay
: I also thought of distinguishing between print and "other", but would you say "electronic" for TV?//But when you say electronic media, you don't think TV, you think internet.
5 mins
|
|
TVs are electronic. //Personally, I think TV and radio too (and would even I didn't listen to internet radio as well as FM and if the TV wasn't streamed via my modem). When "electronic" is put alongside "print media", I think that helps clarify it.
|
|
| agree |
Sergio Guerbilsky
1 hr
|
|
Thanks Sergio
|
|
| agree |
Pablo Strauss
2 hrs
|
|
~Thanks Pablo
|
|
| agree |
mimi 254
3 hrs
|
|
Thanks mimi
|
|
| agree |
Catherine Gilsenan
23 hrs
|
3 hrs
print / broadcast media outlets
Perhaps a compromise between Emma's suggestion and that of B.D. Finch?
Something went wrong...