English to Spanish Tech/Engineering Telecom(munications)

Smartcard systems facilitate business with banks, telecom operators, the Googles, etc… and therefore help creating a sound business culture.

En Internet he encontrado otras frases con "The Googles", no sé si se refiere a los distintos servicios de búsqueda de Google, las búsquedas con Google u otra cosa. ¡Gracias de antemano por vuestra ayuda!

VideoAge International: Could you define the term “net neutrality”?
Jean Prewitt: The issue is different for different players. But overall, what is meant by “net neutrality” is open, non-discriminatory access to the Internet. This means that broadband providers would be obligated to carry all the content out there regardless of source, not counting illegal materials. The issue first came up in a 2006 [U.S.] legislative battle that pitted the Googles and Yahoos against the telecom companies. The telecoms wanted to be able to pick and choose what websites they allowed through. The issue has broadened since then.
http://www.videoageinternational.com/articles/2009/01/netNeu...

Ivatury from Satyam pointed out that one of the things that operators are not as good at as the internet companies is in creating innovative new services. "The primary difference is that the Googles are a lot more nimble."
http://www.telecomasia.net/content/balancing-technology-and-...

On the corporate battlefield, though, companies like AT&T and Verizon feel the Googles and eBays are getting free rides off of the back of telecoms.
http://www.article99.com/reprint-article/?art=7056