Jan 25, 2010 07:12
14 yrs ago
4 viewers *
français term

veille technico-économique

français vers anglais Marketing TI (technologie de l'information) marketing research
 Missions complémentaires

1- Soutenir le plan marketing des laboratoires R&D
2- Collaborer avec les équipes de la veille technico-économique

Discussion

Bourth (X) Jan 25, 2010:
watch, monitoring, competitive intelligence All are said. There may be individual preferences within certain sectors of the economy.

Something gleaned from the Web:
"Some authors make a distinction between Technology Watch and Competitive Intelligence. In theory, the very activity of Watch is passive and informative, while activities included in Competitive Intelligence are more active and should directly aid the taking of strategic decisions within the company or institution. However, it is hard to see Watch not producing definite plans which, in turn, have a repercussion on the company's policy and corporate strategy; therefore, on a general level, the activities of Technological Watching and Competitive Intelligence are closely linked."

Proposed translations

+2
8 minutes
Selected

technical and economic watch

Peer comment(s):

agree Bourth (X) : Or 'technical-economic".
1 heure
Thanks Bourth. Actually, looking at your references, I realize I answered hastily, more common to use a noun with watch. So technology/economy watch would definitely be better.
agree Desdemone (X)
4 heures
Thanks Paula
Something went wrong...
4 KudoZ points awarded for this answer.
+2
7 minutes

techno-economic monitoring

part of the process of market study
Peer comment(s):

agree Bourth (X) : Though in my experience we don't say "technico-economic" (unlike "physico-chemical").
1 heure
thanks
agree philgoddard : Agree with Bourth. It could be financial rather than economic, but we don't have enough context.
5 heures
thanks!
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Reference comments

8 heures
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