May 28, 2009 09:16
15 yrs ago
5 viewers *
Deutsch term

Werthaltigkeit

Deutsch > Englisch Marketing Werbung/PR Luxury goods
A watchmaking client uses this noun to convey the concept of lasting value and I have yet to find the "wow" equivalent in English. It doesn't imply resale value as much as lifelong emotional attachment or perhaps "heirloom-worthiness". The word preciousness doesn't work because it lacks the time aspect. Anybody have THE solution? Thanks in advance!
Change log

May 28, 2009 10:41: Steffen Walter changed "Field" from "Sonstige" to "Marketing"

Discussion

Andres Larsen May 29, 2009:
timelessly indispensable / timelessly invaluable additional options in my answer below ***timelessly indispensable / timelessly invaluable***

Proposed translations

+1
53 Min.
Selected

perpetual value

ageless: continuing forever or indefinitely; "the ageless themes of love and revenge"; "eternal truths"; "life everlasting"; "hell's perpetual ...
ceaseless: uninterrupted in time and indefinitely long continuing; "the ceaseless thunder of surf"; "in constant pain"; "night and day we live with the incessant noise of the city"; "the never-ending search for happiness"; "the perpetual struggle to maintain standards in a democracy"; "man's ...
Peer comment(s):

agree Marina Pjevalica : only term that besides use in literature is used also in finance, real astate, trade, etc. Mona Lisa is timless value but it is exepnsive because it contains perpetual value. Good job!
10 Stunden
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4 KudoZ points awarded for this answer. Comment: "Dear colleagues, I appreciate your suggestions and have decided that Dzasmin's answer (with annotations) was the most useful one, although Werthaltigkeit is not really "a type of value", just like "Wasserhaltigkeit" (pardon the stupid simile) is not "a type of water". If I ever find the "wow" word in English, I'll be happy to share it with you. Again, thanks to all!"
29 Min.

timeless worth

or perhaps lasting worth
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+2
41 Min.

(timeless) value

...
Peer comment(s):

agree LP Schumacher : "timeless value"
3 Min.
agree Inge Meinzer
3 Stunden
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1 Stunde

(ever)lasting value

The answer could be in your question, maybe?
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1 Stunde

intrinsic value

Have you already considered and rejected this standard translation from the financial field? It seems to work here and is used a lot, e.g.

William Steed - "A well made watch is a companion that will serve a person for many years and so it must complement the wearer and suit their needs. A fine watch is something of intrinsic value, both emotional and practical."
http://timepiecereview.com/aboutus.html

Consumers want to be assured that the timepiece they purchase today has intrinsic value. Because the designs created are intentionally timeless rather than trendy, the value will continue to grow for generations to come. (page 35)
http://209.85.229.132/search?q=cache:bUeSP-rCTugJ:www.diamon...

Another way to look at value is longevity. Purchasing a timepiece that has intrinsic value, continually sells well and retains its price at auction means that you're buying an heirloom, not just a watch.
http://porteroluxury.blogspot.com/2009/03/daylight-savings.h...
Note from asker:
Yes, Alison, I considered that, but again, it lacks that aspect of perpetuity. Diamonds have intrinsic value but that doesn't mean you can sell one for (at least) its original price. Thank you for your help!
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6 Stunden

endearing and enduring value

The emotional attachment and the time aspect.
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30 Min.

durability

durability

sources:

Swiss Wenger Watches: Recommended Merchants For Lowest Price - [ Diese Seite übersetzen ]Wenger Watches: Symbols of Quality Swiss Craftsmanship. ... Wenger watches are known for their style ***durability*** and practicality because they are ...
www.swiss-watches-guide.com/wenger-watches.html -

ESQ Watches at eWatches - Authorized ESQ Watches Dealer - Accurate to within seconds a year, ESQ Swiss watches are also always manufactured with scratch resistant crystals, providing both beauty and ***durability*** for ...
www.ewatches.com/ESQ/ - 51k -

SwissTime - VICTORINOX - Victorinox Swiss Army Watch S.A.2002 - From these two impressive legacies, Victorinox Swiss Army watches inherit the quality, ***durability***, and ingenuity of the legendary Victorinox ...
www.swisstime.ch/pgs/rwi-pgs-entr-lgs-de-ide-71.html - 39k -

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Note added at 1 day4 hrs (2009-05-29 13:19:24 GMT)
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another option would be:

timelessly indispensable / timelessly invaluable

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Note added at 1 day4 hrs (2009-05-29 13:21:06 GMT)
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MARVIN - Fine Swiss Watches Since 1850 - Luxury Swiss technology ...Luxury Swiss watch brand, manufacturer of prestige Swiss watches since 1850. ... with watches that have a strong character and are an indispensable accessory ... its cases displaying precise and clear lines, these watches are timeless. ...
www.marvinwatches.com/ - 22k -

Guess swiss watches Watches at BizRate - Price ComparisonCompare prices on Guess swiss watches Watches. Find store ratings & read consumer ... GUESS Watches - Guess watches are indispensable for today's lifestyle and a .... Timeless style from Guess Collection. Watch features a brushed and ...
www.bizrate.com/watches/products__keyword--guess swiss watc... - 201k -

Gc swiss watch Watches at BizRate - Price ComparisonCompare prices on Gc swiss watch Watches. Find store ratings & read ... GUESS Watches - Guess watches are indispensable for today's lifestyle and a Guess watch . ... Timeless style from Guess Collection. Watch features a brushed and ...
www.bizrate.com/watches/products__keyword--gc swiss watch.h... - 167k -

Clothing Style Site » Blog Archive » The Excellence of Swiss ...16 Feb 2009 ... Over the years, swiss watches have proven their excellence in the watch making ... Let's discover one of their timeless innovations, the chronograph watches. ... Aviation chronograph watches are equally indispensable. ...
clothingstylesite.info/jewelry/the-excellence-of-swiss-chronograph-watches.html - 19k -
Note from asker:
Thanks for sharing your thoughts, Andres. Durability suggests ruggedness and longevity based on quality, but I don't see the emotional component. I would probably characterize an heirloom as endearing but not durable. thanks again!
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