As I read it, this review is condemning the first site (BeInSync) by referring to its interface as "hand-holding": in other words, it treats you like a baby by guiding you carefully through every step. By contrast the second site has a more direct and businesslike approach, in other words it treats you like a grown-up.
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Example: "Wii Play definitely does a decent job of introducing the controls, but its hand-holding approach is almost insulting when intuitive controls should be enough to get the player going." [
http://www.nintendoworldreport.com/forums/index.php?topic=20...]