English to Polish Tech/Engineering Engineering (general)

Swingline altered
its strategy; it persuaded retailers, for
example, to reorganize the layout and
signage of stapler shelves to refl ect
customers’ underlying value equation:
product benefi ts by price tier. And the
company shifted its communications to
focus on the specifi c benefi ts – such as
“no jamming” – that resonated most with
each customer segment, rather than on
basic product features that customers
found less motivating.

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