Sep 13, 2006 16:40
17 yrs ago
Spanish term
diferencial en el tiempo
Spanish to English
Marketing
Marketing / Market Research
this is from a marketing proposal in Spain:
XXXX tiene la oportunidad de proponer algo **claramente diferencial en el tiempo** si esta propuesta está protegida por una característica propia de la estructura del mercado: el hecho de que la mayoría de marcas competidoras están formadas por ópticas independientes asociadas bajo una marca a través de una central de compras y de que el resto responden a una estructura de franquicias.
XXXX tiene la oportunidad de proponer algo **claramente diferencial en el tiempo** si esta propuesta está protegida por una característica propia de la estructura del mercado: el hecho de que la mayoría de marcas competidoras están formadas por ópticas independientes asociadas bajo una marca a través de una central de compras y de que el resto responden a una estructura de franquicias.
Proposed translations
(English)
| 3 +1 | that clearly differentiates itself these days |
Antony Price
|
Proposed translations
+1
23 mins
Selected
that clearly differentiates itself these days
The use of the word might well refer to product differentiation
en.wikipedia.org/wiki/Product_differentiation
The text suggests in its 'marketing speak' that the proposal will carry with it a competitive advantage and that its proposal represents something new.
I would be tempted to use a slightly simpler idea though such as
something clearly unique at present/in this day and age/these days
The repetition of proponer and then propuesta seems a little clumsy and you might get away with rephrasing part of the sentence.
en.wikipedia.org/wiki/Product_differentiation
The text suggests in its 'marketing speak' that the proposal will carry with it a competitive advantage and that its proposal represents something new.
I would be tempted to use a slightly simpler idea though such as
something clearly unique at present/in this day and age/these days
The repetition of proponer and then propuesta seems a little clumsy and you might get away with rephrasing part of the sentence.
4 KudoZ points awarded for this answer.
Comment: "Thanks, yeah I've had to rework quite a lot of this text. I thought it might have something to do with nowadays but wanted to be sure."
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