Examples:

http://deansnewsletter.stanford.edu/archive/04_03_06.html
"Despite the progress and accomplishments that have occurred to date, considerable challenges remain. These include the further ***building of excellence*** in clinical and academic programs, which itself includes the recruitment of junior faculty and future leaders and the transformation of the training programs to be more consonant with the strategic direction of the School of Medicine."

http://www.envf.port.ac.uk/ftlc/unistrat.htm
"The University is committed to the ***development of excellence*** in teaching and learning. In the period of this plan it will seek to achieve high ratings in quality assessments in at least half of its activities, with acceptable external quality assessments in all other areas."

Promotion is another possibility for Aufbau.

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Note added at 8 mins (2006-09-04 13:34:02 GMT)
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http://www.phikappaphi.org/Web/Scholarships/peggrants.html

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Note added at 11 mins (2006-09-04 13:36:51 GMT)
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The Association of University Administrators
AUA is committed to:
• the promotion of excellence in higher education management through a professional development scheme, an annual conference, specific training events and publications

http://www.aua.ac.uk/