Mar 24, 2019 09:36
5 yrs ago
English term
Works in: English to French, Spanish to French
moral appeal
English to French
Marketing
Advertising / Public Relations
Bonjour,
Moral appeal = An appeal in an advertisement or sales literature that is directed to the audience's sense of what is right and what is wrong.
Contexte : document traitant des techniques de communication dans la publicité.
Ce type de technique serait, selon le texte source, l'un des 3 "appels" principaux utilisés dans la publicité avec l'appel à la raison et l'appel aux émotions.
Je n'arrive pas à trouver de textes en français parlant de ces types d'appels et distinguant le "moral appeal" de "l'emotional appeal".
Si quelqu'un connaît l'équivalent en français, je suis preneur !
Merci,
Julien
Moral appeal = An appeal in an advertisement or sales literature that is directed to the audience's sense of what is right and what is wrong.
Contexte : document traitant des techniques de communication dans la publicité.
Ce type de technique serait, selon le texte source, l'un des 3 "appels" principaux utilisés dans la publicité avec l'appel à la raison et l'appel aux émotions.
Je n'arrive pas à trouver de textes en français parlant de ces types d'appels et distinguant le "moral appeal" de "l'emotional appeal".
Si quelqu'un connaît l'équivalent en français, je suis preneur !
Merci,
Julien
Proposed translations
(French)
| 3 +3 | sens moral |
Stéphanie Bellumat
|
| 4 | l'attrait moral (or l'attraction morale) |
Eliza Hall
|
| 3 +1 | appel aux valeurs |
Anne Bohy
|
| 4 -2 | le charme moral/de la morale |
Francois Boye
|
Proposed translations
+3
1 hr
Stéphanie Bellumat
Native in French
Specializes in field
AITC member Eng-Fre + 20 years of exp.
Native in: French (Variants: Canadian, Standard-France) 
Works in: English to French, Spanish to French
Related KudoZ points
:
44
Selected
sens moral
faire appel au sens moral
4 KudoZ points awarded for this answer.
Comment: "Selected automatically based on peer agreement."
-2
3 hrs
Francois Boye
United States
United States
Native in French
United States
An economic geek with social skills
Native in: French
Works in: English to French, French to English, Spanish to English, and 1 more.
Related KudoZ points
:
16
le charme moral/de la morale
my take
Peer comment(s):
| disagree |
Tony M
: I don't think that's at all the sense of 'appeal' here, and surely wouldn't work with Asker's other 2 qualifiers?!
17 mins
|
| disagree |
Daryo
: where is "le charme" coming from??? Can't see how it could fit here + you made it about "morality being attractive" while the ST is about "attracting buyers using 'the moral argument'"
19 hrs
|
5 hrs
Eliza Hall
United States
United States
Native in English
Works in field
United States
Lawyer-Translator-Certified Interpreter
Native in: English (Variants: British, UK, US, Scottish, Canadian, Irish)
Works in: French to English, English to French
l'attrait moral (or l'attraction morale)
"Appeal" in this sense is a marketing or economic term. Depending on context -- and we need more to be sure -- it either means a call to or call for (e.g., to customers), or an ability to attract.
Used with an indefinite article as an example ("This advertisement is an example of a moral appeal"), it's call (appel), as in an appeal for information. Virtually any other usage (for instance, "the marketing of this product is based on moral appeal"), it's attractiveness.
Assuming it means the ability to attract (customers or believers or adherents, etc.), in French it is commonly translated as attrait ("l'attrait d'un produit"), attraction or attractivité ("l'attraction commerciale" or sometimes "l'attractivité commerciale": the ability of a business, sales location, display, etc. to appeal to buyers).
Used with an indefinite article as an example ("This advertisement is an example of a moral appeal"), it's call (appel), as in an appeal for information. Virtually any other usage (for instance, "the marketing of this product is based on moral appeal"), it's attractiveness.
Assuming it means the ability to attract (customers or believers or adherents, etc.), in French it is commonly translated as attrait ("l'attrait d'un produit"), attraction or attractivité ("l'attraction commerciale" or sometimes "l'attractivité commerciale": the ability of a business, sales location, display, etc. to appeal to buyers).
Peer comment(s):
| neutral |
Tony M
: I'm familiar with all those usages, but how well do you see them working when used with Asker's 3 qualifiers? I'd be interested to hear your views?
3 mins
|
| neutral |
Daryo
: feels too literal - however the ST is worded, it's not the appeal that is "moral", it's an abbreviated form to say that the selling is based on giving the buyer the feeling of "doing what's morally right" - not quite the same.
17 hrs
|
|
Yes, it's clearly not the appeal itself that is moral. The appeal/call/attractiveness is to the buyer's desire to feel they're doing the morally right thing.
|
|
| neutral |
B D Finch
: I think you are confusing the meaning of "having an appeal" (your interpretation) and "making an appeal" (what the source term means).
1 day 19 hrs
|
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