Glossary entry (derived from question below)
English term or phrase:
click and mortar
Bulgarian translation:
компания (бизнес), която търгува и чрез Интернет
Jun 3, 2010 14:55
13 yrs ago
English term
Argentina
ProZ.com Member Services & Support Staff
Native in: Spanish 
, Kinyarwanda , Zuni , American Sign Language
Works in: English to Spanish, Chamorro to Kinyarwanda, English to Gujarati, and 13 more.
click and mortar
GBK
English to Bulgarian
Marketing
Internet, e-Commerce
Definition from
DDA Ltd.:
Click-and-mortar business refers to a company with actual facilities where customers can purchase products or services but that also has an e-commerce store where customers can make purchases online.
Example sentences:
The eHome business model takes the "brick and mortar" real estate business and transforms it into what Patrick Husting, the company's chief technology officer, calls a "click-and-mortar" operation by merging the power of the Internet with the knowledge of experienced real estate agents. (Microsoft News Center)
Some insurers are already in the process of becoming 'clicks and mortar' e-businesses with a preliminary strategy of single transaction pages at their public web sites and with private extranets designed for customers or agents. (facworld.com)
Despite the growth in such click and mortar approaches to e-commerce, little research has specifically addressed this common business model. (Journal of Interactive Advertising)
Proposed translations
(Bulgarian)
| 3 +2 | компания (бизнес), която търгува и чрез Интернет |
Yavor Dimitrov
|
Change log
Jun 3, 2010 14:42: changed "Kudoz queue" from "In queue" to "Public"
Jun 3, 2010 14:55: changed "Stage" from "Preparation" to "Submission"
Jun 6, 2010 15:54: changed "Stage" from "Submission" to "Selection"
Jun 13, 2010 15:54:
Jul 3, 2010 15:54:
Jul 18, 2010 19:54: changed "Stage" from "Selection" to "Completion"
Proposed translations
+2
2 hrs
Yavor Dimitrov
Bulgaria
Bulgaria
Bulgaria
A creative flair for words
Native in: Bulgarian (Variant: Standard-Bulgaria) 
Works in: English to Bulgarian, Bulgarian to English
Related KudoZ points
:
4
Selected
компания (бизнес), която търгува и чрез Интернет
Definition from
own experience or research:
Компания (бизнес), която осъществява продажби на своите продукти или услуги не само в учрежденията и офисите си, но и по Интернет посредством своя собствена страница за електронна търговия.
Example sentences:
Clicks and mortar [traders]- бизнеси които търгуват и он- и офлайн. Терминът произлиза от идеята, че бизнесът използва "кликване" (на мишката) и хоросан (по отношение на физическите сгради) в своите методи на търговия в двете потребителски и индустриални пазари (Бизнес насока в Бълга�)
В наши дни, повечето обикновени търговци сега добавят е-маркетинг дейности, трансформирайки се в така наречените “click-and-mortar competitors” – търговци предлагащи своите продукти и услуги, както онлайн, така и по традиционния начин. (Seo Bulletin)
4 KudoZ points awarded for this answer.
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