Non-PRO Homework / test English to Arabic Marketing Marketing / Market Research

Regardless of where you set the balance point, there is a crucial mindset issue that establishes how a company defines its anniversary. Thinking of an anniversary as all about the company—with founder stories, timelines, achievements, innovations and the like—limits the conversation. Expanding the vision so that anniversary storytelling relates the company to all its stakeholders and their interests and lives creates a platform for media, speeches, exhibits, publications, websites, and more. The following graphic illustrates such an expansion.