Apr 6, 2010 08:02
14 yrs ago
2 viewers *
Czech term

podval

Czech to English Other Advertising / Public Relations
Podval

Podval je název pro speciální formát tiskové inzerce.

Je umístěn úplně dole na stránce, orientován vodorovně a zpravidla nepříliš vysoký (formát o velikosti např. 1/8 strany).

See here: http://www.mediaguru.cz/medialni-slovnik/28/podval.html
Proposed translations (English)
3 bottom banner

Discussion

Hannah Geiger (X) Apr 6, 2010:
You are mentioning again an ad on the cover of the magazine, at this time it is so unusual that it is getting attention, viz:
Creeping Onto the Front Covers of Magazines, Paid Ads
http://www.nytimes.com/2009/03/12/business/media/12adco.html
Hannah Geiger (X) Apr 6, 2010:
http://nationalstreetpress.com.au/xpressspecs.pdf
tohle ma nekolik typu tak jen upominam.........

Proposed translations

2 hrs
Selected

bottom banner

referred to as '1/8 horizontal' or '1/4 horizontal'

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Note added at 6 days (2010-04-12 13:00:25 GMT) Post-grading
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my pleasure
Note from asker:
Banner se v textu taky ještě vyskytuje, ale podařilo se mi najít coverstrip (na obálce časopisu) nebo bottom strip, což nejspíš bude ono. Díky za pomoc.
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3 KudoZ points awarded for this answer. Comment: "Thanks for your help!"
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