Glossary entry

French term or phrase:

retombées de presse

English translation:

being quoted in the press OR being mentioned in the press OR mention in the press

Added to glossary by TesCor -
Jul 20, 2004 23:33
19 yrs ago
4 viewers *
French term

retombées de presse

French to English Marketing Marketing / Market Research
In a review of a marketing business plan, under the heading:

Relations presse permanentes avec la presse professionnelle: Réalisé mais résultats mitigés en termes de retombées de presse pour VALS & CACHOU.

Proposed translations

+1
23 mins
Selected

being quoted in the press OR being mentioned in the press OR mention in the press

it means they're being mentioned in the press after chatting them up etctera..there's a more in word but I can't think of it now...

--------------------------------------------------
Note added at 26 mins (2004-07-20 23:59:56 GMT)
--------------------------------------------------

FINAL: mentions in the press...I remembered..

... Survey of services that track coverage and mentions of your ... to submit press release
to editors of 100 large newspapers. ... Public relations for online companies. ...
www.wilsonweb.com/webmarket/pr.htm - 65k - Cached - Similar pages

The Yellowstone Newspaper
... News from the Newspapers: ... by Scott McMillion Bozeman Daily Chronicle)--what a cynical
public relations ploy ... 3/13/03 Snowmobiles run over public opinion (two ...
www.yellowstone-online.com/newspaper.html - 33k - Cached - Similar pages

Kerin Chapter 19 ADVERTISING, SALES PROMOTION, AND PUBLIC ...
... Public Relations. ... Objective is to inform a newspaper, radio station, or other medium
of an idea ... More than 40% of all ***free mentions*** of a brand name occur during ...
www-rohan.sdsu.edu/~renglish/370/notes/chapt19/ - 31k - Cached - Similar pages

Yahoo! Directory Public Relations > Clipping and Monitoring ...


--------------------------------------------------
Note added at 27 mins (2004-07-21 00:01:02 GMT)
--------------------------------------------------

in the blanks” in your PR plan, see the public relations plan template ... HR association.
Educate corporate clients directly and through press mentions, turning in ...
www.aboutpr.com/subpages/ samples/sample_public_relations_plan.htm - 26k - Cached - Similar pages

PRSA
... are six ways company management can measure the results of a public relations campaign: ... during
the month just passed, what types of press mentions have already ...
www.prsa.org/_Networking/Technology/strasser1.asp - 36k - Cached - Similar pages

Luminor - Public Relations
... understand the entire concept of public attitudes, behavioral ... Ongoing media relations
for many clients have ensured ... only got the most press mentions among all ...
www.luminor.com/pr.html - 13k - Cached - Similar pages

Drum Up Publicity
... In the end, PR firms are judged by the press mentions, also known as ... argue that reviewing
portfolios may not reflect the results a public relations firm will ...
www.entrepreneur.com/article/0,4621,298866,00.html - 34k - Jul 19, 2004 - Cached - Similar pages



--------------------------------------------------
Note added at 30 mins (2004-07-21 00:04:37 GMT)
--------------------------------------------------

FINAL: press mentions

cheers

--------------------------------------------------
Note added at 32 mins (2004-07-21 00:06:35 GMT)
--------------------------------------------------

and the technical word is: placements

What should you look for in a PR agency? In the end, PR firms are judged by the press mentions, also known as \"placements,\" that they can get for their clients. As a prospective client, you should, too. Evaluate not only where the client was placed but also what kind of placement they received, e.g. article vs. quote vs. mention. Don\'t be turned off by placements in publications you might not be familiar with; this may have in fact met the client\'s objectives.



--------------------------------------------------
Note added at 33 mins (2004-07-21 00:07:01 GMT)
--------------------------------------------------

but i would use PRESS MENTIONS in your context
Peer comment(s):

neutral malv : even though I like your idea, which is indeed correct, I think it doesn't reflect totally the meaning
27 mins
agree Vicky Papaprodromou
29 mins
Something went wrong...
4 KudoZ points awarded for this answer. Comment: "Thank you Jane."
6 mins
French term (edited): retomb�es de presse

press feedback/ response

Hope this helps
Something went wrong...
+2
14 mins

impact / (knock-on) effects

WORDS & COMMUNICATIONS GLOSSARY

--------------------------------------------------
Note added at 15 mins (2004-07-20 23:48:59 GMT)
--------------------------------------------------

effect(s)
Peer comment(s):

agree Jane Lamb-Ruiz (X) : press mentions, man, press mentions....is the point of PR ..context, Alan, context
13 mins
agree malv
34 mins
Something went wrong...
5 hrs

press spin-off

a possibility
Something went wrong...
+2
7 hrs

press coverage

is another suggestion. commonly used in PR to evaluate press response and cuttings
Peer comment(s):

agree Philip Taylor
3 hrs
thanks
agree Nikki Scott-Despaigne : The classic suggestion for this one.
5 hrs
thanks
Something went wrong...
Term search
  • All of ProZ.com
  • Term search
  • Jobs
  • Forums
  • Multiple search