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buying behavior

Russian translation: покупательское поведение

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00:55 Dec 15, 2021
English to Russian translations [PRO]
Marketing - Marketing / Market Research
Additional field(s): Advertising / Public Relations, Business/Commerce (general), Social Science, Sociology, Ethics, etc.
English term or phrase: buying behavior
Definition from MBA Skool:
It is the sum total of the attitudes, preferences, beliefs and decisions regarding the consumers behavior when purchasing a product or service in a market.

Example sentence(s):
  • Complex buying behavior is encountered particularly when consumers are buying an expensive product. In this infrequent transaction, consumers are highly involved in the purchase decision. Consumers will research thoroughly before committing to invest. clootrack
  • Studying consumer behavior also helps marketers decide how to present their products in a way that generates a maximum impact on consumers. Understanding consumer buying behavior is the key secret to reaching and engaging your clients, and converting them to purchase from you. omniconvert
  • An example of dissonance-reducing buying behavior may be purchasing a waffle maker. In this case, a customer won’t think much about which model to use, chousing between a few brands available. snovio
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Question posted on behalf of translation team:
GBK marketing and advertising specialistsGBK marketing and advertising specialists


This question is closed

Russian translation:покупательское поведение
Definition:
Совокупность взглядов, предпочтений, убеждений и принимаемых решений потребителей при покупке продукта или услуги на рынке.
Selected response from:

Yuliia Behen (nee Herus)
Ukraine
Grading comment
4 KudoZ points were awarded for this answer



Summary of translations provided
4 +2покупательское поведение
Yuliia Behen (nee Herus)


  

Translations offered


5 hrs   confidence: Answerer confidence 4/5Answerer confidence 4/5 peer agreement (net): +2
покупательское поведение


Definition from own experience or research:
Совокупность взглядов, предпочтений, убеждений и принимаемых решений потребителей при покупке продукта или услуги на рынке.

Example sentence(s):
  • Неуверенное покупательское поведение – тип поведения потребителей при принятии решения о покупке в ситуации, когда при высокой степени вовлечения разница между разными марками товара ощутимо мала. - http://www.nalogi.ru/  
  • Потребительское поведение в большей степени обусловлено опытом покупок в интернете: чем он больше, тем легче люди совершают покупки онлайн с компьютера и телефона. - Cossa.ru  
  • У респондентов поинтересовались об изменениях в их жизни и, как следствие, в корзине покупок, об ожиданиях в отношении будущего ассортимента и планов покупок на ближайшие месяцы. Цель состояла в том, чтобы зафиксировать текущее настроение и проследить изменения в покупательском поведении, личностных установках в повседневной жизни и во время праздников, чтобы получить результаты для планирования ассортимента продукции. - profashion  
Yuliia Behen (nee Herus)
Ukraine
Local time: 02:31
Native speaker of: Native in UkrainianUkrainian, Native in RussianRussian
PRO pts in category: 24

Votes in favor of/against selecting this as the best translation of the term asked
Yes  Dmitry Murzakov
4 hrs
  -> Спасибо!
Yes  Margarita Vidkovskaia
4 days
  -> Спасибо!
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