Glossary entry (derived from question below)
English term or phrase:
working media
Portuguese translation:
mídia paga
Added to glossary by
Cintia Galbo
Jul 28, 2021 13:37
2 yrs ago
27 viewers *
English term
working media
English to Portuguese
Marketing
Computers (general)
General
The “working media” debate, i.e. what percentage of advertiser programmatic budgets get spent on pure media (and what this percentage should be), has been raging for some time now.
It’s a contentious topic, fueled by a historic lack of transparency, but one that, I feel, has a simple solution:
1. Work with partners who can give you full transparency of the programmatic value chain (yes, they do exist!).
2. Identify which fees in the value chain you deem to be necessary/valuable and work on reducing/removing the rest.
Alguém sabe se este termo já é traduzido ou ainda deixado em inglês? Não encontrei nada a respeito. Obrigada desde já.
It’s a contentious topic, fueled by a historic lack of transparency, but one that, I feel, has a simple solution:
1. Work with partners who can give you full transparency of the programmatic value chain (yes, they do exist!).
2. Identify which fees in the value chain you deem to be necessary/valuable and work on reducing/removing the rest.
Alguém sabe se este termo já é traduzido ou ainda deixado em inglês? Não encontrei nada a respeito. Obrigada desde já.
Proposed translations
(Portuguese)
4 +1 | mídia paga | Matheus Chaud |
3 +1 | mídia de trabalho | ferreirac |
Proposed translations
+1
10 mins
Selected
mídia paga
https://www.the-makegood.com/post/2012-12-12-working-media-n...
"Non-working media includes costs related to production, talent, promotions and fees paid to agencies. Working media is – plain and simple – paid media, otherwise known as the dollars paid to media partners in return for media impressions."
4 KudoZ points awarded for this answer.
Comment: "Obrigada!"
+1
6 mins
mídia de trabalho
Sug.
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Note added at 7 mins (2021-07-28 13:44:47 GMT)
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Ver https://www.google.com/search?q="mídia de trabalho" marketin...
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Note added at 7 mins (2021-07-28 13:44:47 GMT)
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Ver https://www.google.com/search?q="mídia de trabalho" marketin...
Note from asker:
Obrigada! |
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