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PM & GM

Glossary entry

English term or phrase:

catalog leakage

French translation:

Pertes de ventes sur catalogue au profit de.....

Added to glossary by HERBET Abel
Feb 11, 2018 14:29
6 yrs ago
1 viewer *
English term

catalog leakage

English to French Marketing Marketing / Market Research value drivers
Part of the full segment : " Catalog leakage (purchases outside preferred providers)". I can understand what it means but can't find an appropriate translation in French.

Thank you for your help
Proposed translations (French)
4 Pertes de ventes sur catalogue au profit de.....
3 +1 Baisse des ventes sur cathalogue
Change log

Feb 18, 2018 14:38: HERBET Abel Created KOG entry

Feb 18, 2018 14:38: HERBET Abel changed "Edited KOG entry" from "<a href="/profile/1595450">HERBET Abel's</a> old entry - "catalog leakage"" to ""Pertes de ventes sur catalogue au profit de..... ""

Feb 18, 2018 14:39: HERBET Abel changed "Edited KOG entry" from "<a href="/profile/1595450">HERBET Abel's</a> old entry - "catalog leakage"" to ""Pertes de ventes sur catalogue au profit de..... ""

Proposed translations

3 hrs
Selected

Pertes de ventes sur catalogue au profit de.....

Proposé
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4 KudoZ points awarded for this answer. Comment: "Merci"
+1
18 hrs

Baisse des ventes sur cathalogue

Je ne suis pas très sûre, je trouve en tous cas que "baisse" est plus adapté que "perte". J'ai déjà entendu l'expression "aspirer les ventes des concurrents" qui traduirait bien "leakage", peut-être "aspiration des ventes sur catalogue par la concurrence" ?
Peer comment(s):
agree GILLES MEUNIER
2 mins
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