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  2. English to Italian

roll-out

Italian translation: v.s

16:39 Nov 21, 2003
English to Italian translations [PRO]
Marketing
English term or phrase: roll-out
"The objective of this was to prepare the way for a worldwide roll-out of the >nome dell'azienda> brands"
..nel glossario ho trovato lancio di un prodotto per roll-out, ma qui non mi sembra il caso, queste marche sono già esistenti del resto, qualcuno sa se roll-out ha un altro significato ?
Comunque nello stesso testo per lancio di un prodotto c'è product launch.
Grazie
Daniela
Daniela Tosi
Germany
Local time: 09:02
Italian translation:v.s
Explanation:
In your case (you say the brand is already on the market). it could be that the brand was previously launched in a few pilot areas/countries and after the success of these (pilot launches), the brand will now be launched worldwide.

"Roll Out

La fase di rollout consiste nell’estensione del progetto pilota ...."


National introduction: the immediate launch of a new product on a nation-wide scale. Because of the risk and the substantial investment in production and marketing that a national introduction requires, many organisations choose the rollout approach instead. See Rollout.




Rolling Launch - gradually rolling out the launch little-by-little over a set period rather than launching in one blast.

Media rollout
Once successfully tested, the ad campaign's expansion.

ROLLOUT (informal) – Geographic expansion of a campaign from a single test market outward, as to a regional or national market.


Selected response from:

manducci
Local time: 09:02
Grading comment
Grazie, Manducci, era proprio così come dici tu. Grazie mille anche a Giorgia e a Oversattare per il loro aiuto.
Ciao
Daniela
4 KudoZ points were awarded for this answer



Summary of answers provided
4 +4immissione sul mercato
Giorgia P
4 +2introduzione
Adriano Bonetto
3v.s
manducci


  

Answers


6 mins   confidence: Answerer confidence 4/5Answerer confidence 4/5 peer agreement (net): +4
immissione sul mercato


Explanation:
Questo è il termine che un mio cliente per cui svolgo traduzioni di argomento marketing vuole che utilizzi in italiano per "roll-out".

HTH

Giorgia P
Local time: 09:02
Native speaker of: Native in ItalianItalian
PRO pts in pair: 280

Peer comments on this answer (and responses from the answerer)
agree  Giuliana Criscuolo-Bruce: secondo me vanno bene tutti e due, ma io preferisco immissione
9 mins
agree  giogi
11 mins
agree  Anita M. A. Mazzoli
1 hr
agree  Science451
4 hrs
Login to enter a peer comment (or grade)

11 mins   confidence: Answerer confidence 4/5Answerer confidence 4/5 peer agreement (net): +2
introduzione


Explanation:
io metterei "introduzione sui mercati mondiali"
Quello che mi ha dato l'idea è una voce del dizionario di marketing: Rolling lauch = processo di graduale introduzione di un nuovo prodotto sul mercato-

spero di averti aiutato.

ciao

Adriano Bonetto
Italy
Local time: 09:02
Native speaker of: Italian
PRO pts in pair: 1413

Peer comments on this answer (and responses from the answerer)
agree  Giuliana Criscuolo-Bruce: secondo me vanno bene tutti e due, ma io preferisco immissione
5 mins
agree  Roberta Anderson
2 hrs
Login to enter a peer comment (or grade)

6 hrs   confidence: Answerer confidence 3/5Answerer confidence 3/5
v.s


Explanation:
In your case (you say the brand is already on the market). it could be that the brand was previously launched in a few pilot areas/countries and after the success of these (pilot launches), the brand will now be launched worldwide.

"Roll Out

La fase di rollout consiste nell’estensione del progetto pilota ...."


National introduction: the immediate launch of a new product on a nation-wide scale. Because of the risk and the substantial investment in production and marketing that a national introduction requires, many organisations choose the rollout approach instead. See Rollout.




Rolling Launch - gradually rolling out the launch little-by-little over a set period rather than launching in one blast.

Media rollout
Once successfully tested, the ad campaign's expansion.

ROLLOUT (informal) – Geographic expansion of a campaign from a single test market outward, as to a regional or national market.





    Reference: http://www.networkspa.it/forma3.htm
    www.raynet.mcmail.com/ Business&marketingglossaryL.shtml
manducci
Local time: 09:02
Native speaker of: Native in EnglishEnglish
PRO pts in pair: 456
Grading comment
Grazie, Manducci, era proprio così come dici tu. Grazie mille anche a Giorgia e a Oversattare per il loro aiuto.
Ciao
Daniela
Login to enter a peer comment (or grade)



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