Oct 15, 2003 08:07
20 yrs ago
24 viewers *
English term

value story or value statement

English to Italian Marketing
Si tratta della descrizione di una terapia farmacologica e non trovo un ESATTO CORRISPONDENTE in Italiano del termine tra **
"Effective communication of this *value story* requires a detailed understanding and appropriate use of facts along three lines of argumentation"
Grazie mille
Valeria
Proposed translations (Italian)
4 +1 Quadro clinico
4 V.s.
3 V.S

Discussion

Non-ProZ.com Oct 15, 2003:
grazie grazie a tutti, ormai ho consegnato adottando la seguente soluzione "presentazione delle caratteristiche"

Proposed translations

16 mins

V.s.

Declined
e mettere diagnosi?
valutazione diagnostica o qualcosa del genere???
Something went wrong...
+1
1 hr

Quadro clinico

Declined
Mi sembra la soluzione più adatta. Spero t aiuti!
Peer comment(s):

agree tancax
20 days
Something went wrong...
9 hrs

V.S

Declined
I can only explain what a value story is, I can't help you with the translation:
a value story refers to an advertising/marketing "message" which defines a brand and sets it apart from other brands by communicating the unique value/ benefits of the brand to the client.
Below are some web references:

" we first take a step back to find out what their “story” is, or in marketing terms, how they define their brand"



"Good brands are easy to spot, but hard to define. In an age of shrinking attention spans and growing media channels, brands must have both personality and performance. These days, a brand must also be relevant and more frequently benchmarked. For business software firms, this means communicating ***tailored messages to corporate decision makers (a value story)***, end-users (emphasize ease-of-use and reliability), and even implementation partners (illustrate compatibility). Of course these dialogs must have a consistent voice that supports the overall value proposition and brand promise.

HTH
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